Key Account Manager

2 days ago

Libis Metro Manila, Philippines Private Advertiser Full time

Qualifications:

  • Seeking candidates with 3-5 years of sales experience in the consumer goods industry, preferably handling Modern Trade Accounts, and preferably (SM Accounts, Robinsons, Puregold, 711, Watsons. ETC)
  • Proficient in managing key accounts, specifically in the Modern Trade channel.
  • Excellent in Microsoft Excel & PowerPoint
  • Can drive an automatic car and is willing to travel and conduct fieldwork.
  • Must be from GMA or Nearby Areas

1. Distribution Management:

  • Conduct regular store visits to key accounts, maintaining high merchandising and trade compliance standards
  • Maintain strong relationships with key accounts to optimize distribution efficiency and ensure successful product launches.
  • Collaborate with the Sales Admin Group for timely and accurate booking order encoding.
  • Coordinate with the CSG or Branch Manager on order delivery dates, ensuring effective distribution management.
  • Execute strategic distribution plans with key accounts to optimize product placement and enhance market presence.
  • Analyze distribution metrics to identify opportunities for improvement and efficiency in key account management

2. Key Accounts Management and Development:

  • Develop and execute strategic account plans to optimize distribution efficiency, maximize sales potential, and achieve mutually beneficial goals.
  • Collaborate with key accounts in selling new SKUs from partner principals, contributing to the diversification of product offerings.
  • Analyze key account data and market trends to identify growth opportunities, recommend innovative programs, and implement strategic distribution plans.
  • Maintain strong trade relations, cultivating partnerships to secure additional distribution channels and market presence.
  • Implement trade initiatives and promotional activities to stimulate sales and capture new market segments.
  • Address trade challenges and identify business opportunities for key accounts, recommending and implementing programs that maximize sales and profitability.

3. Accounts Receivable Management:

  • Review official, highlighting their significance as official and accountable documents.
  • Achieves observance of OR Remittance Policy, validating deductions and verifying data accuracy.
  • Implements Promotion with Purchase (PWP), ensuring strategically aligned trade promo spends.

4. Inventory and Bad Order Management:

  • Coordinate trade returns/bad orders pick-up from outlets, maintaining effective relations with accounts.
  • Plan and schedule regular clean-ups of FC (hanging balances) and the previous year's HD, optimizing distribution efficiency.
  • Provide necessary documents for clean-up drives, ensuring accurate assessments and reconciliation.
  • Implement and enforce the Bad Order Policy to keep trade BO returns within acceptable levels defined by company standards.

5. Trade Marketing:

  • Formulate and implement all-encompassing trade marketing strategies to boost brand visibility and drive sales growth.
  • Collaborate with key accounts and distributors to implement effective in-store promotions and merchandising initiatives.
  • Analyze market data and consumer insights to identify opportunities for impactful trade marketing campaigns.
  • Work closely with the marketing team to align trade marketing activities with overall brand strategies.
  • Monitor and evaluate the effectiveness of trade marketing programs, making data-driven adjustments as needed.
  • Coordinate with cross-functional teams to ensure seamless execution of trade marketing initiatives

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