
Marketing Planning Staff
2 weeks ago
About the role
Yamaha Motor Philippines' is seeking a detail-oriented marketing professional to support the development of core marketing strategies. This role involves analyzing market conditions through customer research to generate insights and planning strategies. The Marketing Planning Staff will also help shape communication direction and proposals before turning them over for full execution by the wider team.
What you'll be doing
- Conduct and Analyze Customer Surveys – Participate in qualitative and quantitative surveys, encode and analyze data, and present insights for marketing use.
- Support STP Strategy Development – Analyze relevant data to aid in Segmentation, Targeting, and Positioning efforts.
- Develop Model Brand Definitions – Create and update brand definitions to guide current and future marketing strategies.
- Formulate Marketing Strategies – Summarize customer data to craft marketing plans at both national and local levels; contribute in strategic brainstorming sessions.
- Coordinate Across Teams – Act as liaison among Marketing, Product Planning, and Manufacturing, while monitoring key marketing KPIs.
What we're looking for
- Bachelor's degree in marketing, business administration, market research, statistics, or a related field.
- At least 2–3 years of experience in marketing, brand management, or market research roles.
- Proficiency in MS Office (Excel, PowerPoint, Word); experience with data analysis tools (e.g., SPSS, Tableau, or Google Data Studio) is an advantage.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent verbal and written communication skills.
- Willingness to participate in field activities such as customer surveys and market drives.
Job Type: Full-time
Benefits:
- Company Christmas gift
- Company events
- Employee discount
- Health insurance
- Life insurance
- Opportunities for promotion
Work Location: In person
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