Communications Design Executive

WHO WE ARE

We are
IPG Mediabrands
, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 18,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as
IPG Mediabrands Philippines, Inc.
We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for a
COMMUNICATIONS DESIGN EXECUTIVE
(aka INTEGRATED MEDIA PLANNER) who can join our
INITIATIVE
(media agency) team:

ABOUT THE TEAM

INITIATIVE
is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

Communications Design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.

There are 4 central behaviors that bind all INITIATIVE employees together. These behaviors are always encouraged and rewarded by the agency. We are:

Fearless
in our approach.

Be fearless. Push back on clients when appropriate. Have the courage to take bold ideas to the table. If you believe in something don't take "no" for an answer. Remember, fortune really does favor the brave.

Brilliant
in our work.

Everything you do for the agency and our clients must be of the highest standard. Good enough is not good enough. Be obsessed about producing brilliant work. Every day. Every time. No exceptions.

Dynamic
in our design.

Be dynamic and agile. Design these things into your plans for clients. Remember we must keep pace with technology and consumers. Don't be afraid of change, run towards it.

Seamless
in our execution.

We sell solutions not services. Always "stitch" together the various services of Initiative and IPG Mediabrands in a way that is seamless for clients. We operate as one united IPG Mediabrands and never in siloes. We will not tolerate "turf wars" across business units and expect you to play nicely in the sandpit as you collaborate with others.

THE COMMUNICATIONS DESIGN EXECUTIVE ROLE

This is an entry level role within the Communications Design discipline requiring an eager, proactive and energetic person who is passionate about media, marketing & consumer behavior. The Communications Design Executive is an important position within the Communications Design process, assisting in the creation of communications design briefs to help deliver on our clients' business objectives.

In this role you will learn the fundamentals of Communication Design and how to use our proprietary tools to quantify how different communications scenarios perform against business goals. You will become the supportive backbone of your team and will be mentored and trained by various members of the department. You should be curious about how brands grow and how diverse communications approaches work to create a difference for categories and brands.

RESPONSIBILITIES

Client

• Assist Communications Designer Manager/Director with communications plan development
• Responsible for the delivery of accurate, impactful inputs that power the client's communications plan and grow their business
• Responsible for the timely, accurate delivery of day to day requests from the team
• Responsible for regular trend identification, culture and competitive analysis for client (Prepares post-campaign reports)

Internal

• Learn how campaign reporting and analysis is done
• Help compile POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category
• Attend team brainstorming sessions with other internal partners to learn how to generate creative and compelling connections ideas
• Participate in departmental projects as requested
• Proactively seek out mentorship and learning from key Discipline leaders at Initiative
• Assist Communications Designers in compiling relevant industry research for the team to draw from
• Work with the Communications Design Manager/Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea
• Development of the flowchart/VMS grounded in the communications idea, including oversight of the plan being accurately produced to address the business goals
• Ensure the communications ecosystem extends beyond paid through the integration (and quantification) of owned, earned and shared impacts
• Contribute to best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques across both traditional and digital media (e.g. Nielsen Arianna, Nielsen CMV, etc.)
• Contribute in ideation team sessions in conjunction with the Strategy team and relevant SBUs to generate creative & compelling connections idea (e.g. MOS presentations; media amplifications, etc.)
• Internal brand expert
• Basic to advance knowledge of
  digital strategy and planning (Facebook and YouTube)
• Abreast with various
  digital innovations, advancement (Tiktok, Viu, Viber)
• Knowledge of how
  e-commerce platforms work
• Meet several client demands
• Diligently responds to client emails and requests
• Able to build rapport easily with client (client go-to point person)

Commercial

• Learn about our Specialty Business Units and how we can impact their revenue growth through planning outcomes

New Business

• Support new business needs as required

Prioritization

• 30% Client
• 65% Internal
• 5% Commercial

Key Performance Indicators (KPIs)

Client

• Able to assist with research and generate key media inputs for best in class communications planning solutions that propel the communications idea
• Positive client relationships; understands clients' business and challenges
• Measurable client business KPIs met
• Lead and contribute key media inputs for best in class communications planning solutions that propel the communications idea from brief to executions
• Able to effectively lead the management of the client's communications budget to successful outcomes
• Accurately and effectively manage client's day to day communications design product requirements
• Produce at least 1 campaign that can be entered into media awards

Internal

• Participates in agency and external personal growth & education initiatives
• Assist with the media planning process & learns necessary tools
• Fosters strong and positive internal relationships
• Adherence to / use of agency processes and tools

Commercial

• Ensures and advocates for agency partner relationships

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent with 1-2 years of work experience.
  Fresh graduates are also welcome to apply.
• Proactive, very ENERGETIC and eager to learn about media, marketing & consumer behavior
• Proficient in Microsoft Office programs, especially
  Excel and PowerPoint
• Ability to communicate concisely and clearly, both written and oral
• Good client communications skills, confidently presenting to and managing clients
• Strong time management, organizational and analytical skills
• Proven ability to work independently and as part of an integrated team
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a
  fast-paced environment
• Passion for consumer behavior and what motivates audiences to react
• Proactively seeks to solve problems with creative solutions
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
• Excellent problem solving, organizational, and analytical skills, while being accommodating and adaptable to changing business needs and requests

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.