Marketing and Business Development Supervisor
2 days ago
Job Summary
The Marketing and Business Development Supervisor will oversee and manage sales pipelines, and support the implementation of strategic growth plans. This role combines hands-on marketing and sales execution with team leadership to identify opportunities, nurture client relationships, close deals, and ensure regulatory compliance throughout the business acquisition lifecycle.
Key Responsibilities
Marketing
- Develop and implement marketing strategies to increase brand awareness, customer engagement, and lead generation across digital and traditional channels.
- Manage and oversee campaign execution including planning, budgeting, content creation, and performance tracking.
- Lead and mentor the marketing team, ensuring alignment with business objectives and timely delivery of tasks.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer insights that inform marketing plans.
- Coordinate with internal departments and external vendors (e.g., sales, creatives, agencies) to ensure consistent branding and communication efforts.
Sales & Client Acquisition
- Identify and pursue new business opportunities in line with company goals
- Qualify leads and manage the full sales cycle—from prospecting to closing
- Prepare and deliver compelling client presentations, proposals, and pricing
- Maintain accurate CRM records of all sales activities and pipeline updates
Supervision & Team Management
- Supervise, coach, and mentor business development associates or executives
- Allocate team targets and monitor KPIs to ensure high performance
- Conduct regular team meetings and review sessions
- Support the development of sales tools, pitch decks, and talking points
Strategic Planning
- Assist in developing and executing go-to-market strategies and client account plans
- Monitor market trends, competitive activity, and customer behavior
- Collaborate with marketing and operations teams to align sales efforts with campaigns
Administrative & Compliance
- Oversee the preparation and execution of contracts, NDAs, and service agreements
- Ensure adherence to internal contracting protocols and coordination with the legal team
- Manage client onboarding requirements including Know Your Customer (KYC) and Customer Due Diligence (CDD) documentation
- Ensure business development processes align with industry regulatory standards and internal compliance policies
- Maintain complete and up-to-date documentation for audit and risk management purposes
- Liaise with finance, legal, and compliance teams for contract review, verification, and sign-off
Qualifications
- Bachelor's degree in Business, Marketing, IT, or related field
- 3–5 years of experience in business development or sales, with at least 1 year in a supervisory role
- Experience in B2B sales, ideally within IT, BPO, SaaS, or tech-enabled services
- Strong leadership, communication, and negotiation skills
- Proficient in CRM platforms such as HubSpot, Salesforce, or Zoho
- Familiarity with legal documentation and contract lifecycle processes
- Understanding of KYC, CDD, data privacy, and applicable local/international regulatory frameworks
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