Marketing Supervisor

1 day ago

Quezon City, National Capital Region, Philippines Winterpine Marketing Corporation Full time

A Marketing Supervisor develops and executes marketing strategies, leads a team to implement campaigns (digital, events, PR), manages budgets, analyzes performance data (ROI), and coordinates with agencies and internal teams to boost brand awareness and achieve business goals. Key duties include market research, goal setting, team training, and ensuring all marketing activities align with brand identity and objectives.

Key Responsibilities:

  • Strategy & Planning: Develop strategic marketing plans, set goals, and create actionable plans for campaigns and promotions.
  • Team Leadership: Supervise, train, and motivate marketing team members, overseeing daily tasks and workload.
  • Campaign Management: Oversee the creation and execution of marketing campaigns, from concept to implementation, across various channels (digital, social, events).
  • Budget Management: Monitor marketing expenditures, ensuring campaigns stay within budget and deliver value.
  • Performance Analysis: Measure and evaluate campaign effectiveness, analyze market trends, competitor activities, and report on ROI.
  • Collaboration: Work with sales, operations, PR, and external agencies (media, advertising) to ensure cohesive efforts.
  • Brand Consistency: Ensure all marketing materials and communications uphold brand standards and identity.

Qualifications (Typical):

  • Bachelor's degree in Marketing or related field.
  • Proven experience in marketing and team supervision.
  • Strong analytical, communication, and project management skills.
  • Proficiency with marketing software and MS Office.

Core Focus:

  • Driving brand awareness, customer engagement, and lead generation.
  • Aligning marketing efforts with overall business and sales objectives.

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