Digital Marketing Manager

1 day ago

Pasig, National Capital Region, Philippines KDCI Outsourcing Full time

Job Summary:

KDCI Outsourcing is seeking a Marketing Manager with hands-on experience in content marketing, SEO, social media management, PPC advertising (search and social) and email marketing. This role is ideal for a proactive marketer who has a solid background in BPO marketing and can help execute campaigns that generate leads, strengthen brand presence, and drive measurable results. You will work closely with cross-functional teams to deliver digital marketing initiatives that align with the company's business objectives.

Responsibilities:

  • Execute and monitor 
    content marketing initiatives
     to support lead generation and brand growth.
  • Implement 
    SEO strategies
     through keyword research, on-page/off-page optimization, and link-building.
  • Manage and maintain 
    social media accounts
     (LinkedIn, Meta, TikTok, etc.) to drive engagement and visibility.
  • Plan, launch, and optimize 
    PPC campaigns
     across Google Ads, Meta Ads, and LinkedIn Ads.
  • Coordinate and execute 
    email marketing campaigns
    , including newsletters and automated flows.
  • Track campaign performance (traffic, engagement, leads, conversions) and prepare reports for leadership.
  • Collaborate with design, sales, and other teams to ensure alignment and timely execution of marketing assets.
  • Stay updated on industry trends, competitor activities, and emerging tools to continuously enhance outcomes

Requirements:

  • Minimum 3 years of digital marketing experience, preferably within the BPO or outsourcing industry.
  • Proven track record in content marketing, SEO, social media, PPC, and email marketing.
  • Proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads, and email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
  • Skilled in Google Analytics, SEMrush, Ahrefs, or similar tools for SEO and performance tracking
  • Excellent written and verbal communication skills with high attention to detail.
  • Proficiency in Microsoft Office Suite, Google Workspace, and CRM/marketing automation tools.
  • Strong organizational and multitasking skills; able to manage multiple campaigns simultaneously.
  • Familiarity with A/B testing, conversion rate optimization (CRO), and funnel marketing.
  • Ability to work independently and collaborate across teams.

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