GTM Strategy-Sales Enablement Officer
23 hours ago
The Sales Enablement Officer plays a critical role in ensuring Quipper's Sales teams are equipped, confident, and consistent in driving revenue growth.
This role focuses on designing and delivering sales training programs, enablement tools, and launch readiness initiatives that reduce ramp-up time for new Account Officers and enhance the overall effectiveness of the Business Development Team.
By bridging Product, Marketing, and Sales, the Sales Enablement Officer ensures every AO can clearly communicate Quipper's value proposition, address customer objections effectively, and adopt new products and features quickly. Ultimately, this role contributes to higher conversion rates, faster time-to-market, and improved profitability.
1. Sales Enablement & Training
- Design and deliver onboarding and ongoing training programs for Account Officers.
- Develop and maintain sales playbooks, toolkits, battlecards, and objection-handling guides.
- Ensure sales teams are updated on market positioning, competitive landscape, and value propositions.
- Build structured learning paths and refreshers to sustain skill development.
2. Product & Brand Launch Support
- Lead internal launch readiness for new products, features, and content releases.
- Collaborate with Product, Content, and Marketing to craft clear sales narratives and messaging.
- Equip Account Officers with presentation decks, demo scripts, FAQs, and talk tracks.
- Ensure consistent and timely adoption of new launches across sales teams.
3. Sales Performance Support
- Partner with Sales Managers to identify skills gaps, performance gaps, and training needs.
- Track and report on enablement effectiveness using KPIs such as playbook adoption, close rates, and sales cycle length.
- Organize regular refreshers, certifications, and workshops to sustain high sales productivity.
- Recommend targeted enablement interventions based on performance data.
4. Cross-Functional Collaboration
- Act as a liaison between GTM Strategy, Marketing, Product, and Sales teams.
- Provide structured feedback loops from Sales to Product and Marketing for continuous improvement.
- Align enablement efforts with GTM priorities, revenue targets, and profitability goals.
- Support leadership during GTM planning cycles with enablement inputs and insights.
Minimum Requirements:
- Minimum of 3 years of experience in Sales Enablement, Training, or Sales Operations (EdTech experience preferred but not required).
- Proven experience designing sales enablement content and tools (e.g., playbooks, battlecards, toolkits).
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