Performance Ads Product Manager

2 weeks ago

Manila, National Capital Region, Philippines GCash Full time ₱2,500,000 - ₱6,000,000 per year

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

  • Product Strategy & Roadmap
  • Define and evolve the vision and roadmap for GCash's performance marketing solutions, aligning with client demand, business priorities, and market trends.
  • Spearhead the expansion of new monetizable performance formats (e.g., outcome-based ad units, programmatic CPA, conversion funnels, and lead-gen solutions).
  • Product Lifecycle Ownership
  • Own the full lifecycle of performance-based marketing products — from ideation, MVP design, testing, commercialization, to ongoing optimization.
  • Ensure products meet revenue, adoption, and ROI targets while maintaining excellent user and client experience.
  • Commercial Ownership

  • Drive topline growth from performance products, including:

  • CPA-based CRM campaigns.

  • Share-of-revenue from pay-per-performance managed campaigns.

  • Future innovations in performance-based advertising and marketing services.

  • Client & Campaign Success

  • Ensure that performance campaigns deliver tangible business outcomes for clients (e.g., transactions, collections, leads, conversions).
  • Analytics & Optimization
  • Establish robust tracking of campaign performance and client ROI.
  • Leverage data-driven insights to iterate on product design and targeting strategies.
  • Embed experimentation (A/B tests, incrementality, attribution) into product development.
  • Market Research & Innovation
  • Stay on top of performance marketing trends, martech/adtech innovations, and client needs.
  • Bring new ideas to market quickly with lean pilots and rapid validation.

What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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