Meta & TikTok Ad Strategist (Onsite)

Job Title: Meta & TikTok Ad Strategist

Location: Ortigas/ BGC

Department: Marketing / Performance

Reports to: Sr. Project Manager

Job Type: Full-Time

About Us

We're a fast-growing DTC eCommerce brand focused on health & wellness, delivering exceptional products and customer experiences. Our team is driven by data, creativity, and constant optimization. We're looking for a Meta & TikTok Ad Strategist who can fuel customer acquisition and revenue growth through high-performance media buying and creative strategy.

Role Overview

As a Meta & TikTok Ad Strategist, you'll lead paid social strategy and execution across Meta (Facebook/Instagram) and TikTok. You'll manage budgets, plan and launch campaigns, analyze data, and work closely with creative teams to build scroll-stopping ads. This is a hands-on role ideal for a performance-driven marketer who understands both numbers and narratives.

Key Responsibilities

Strategy & Campaign Management

● Develop and execute paid media strategies across Meta and TikTok platforms to drive e-commerce sales.

● Structure and manage ad campaigns across funnel stages (awareness to conversion).

● Conduct audience segmentation, targeting, and budget allocation for optimal performance.

● Create campaign roadmaps with clear goals, KPIs, and testing plans.

Creative Collaboration

● Partner with creative teams to brief, review, and iterate on static and video assets.

● Analyze performance by creative format, hook, CTA, and messaging theme.

● Use platform insights (e.g., TikTok Creative Center, Meta Ad Library) to guide creative development.

Performance Analysis & Optimization

● Monitor key metrics (ROAS, CTR, CPA, CVR) daily and optimize campaigns based on data.

● Execute A/B tests (audiences, placements, creatives, copy, etc.) and document insights.

● Prepare weekly/monthly reports with actionable takeaways and scaling recommendations.

Trend & Platform Expertise

● Stay ahead of paid media trends and algorithm changes on both platforms.

● Leverage new ad formats, tools, and beta opportunities to improve campaign results.

● Ensure all creatives and copy comply with ad policies and brand guidelines.

Qualifications

● 2–4+ years of hands-on media buying experience on Meta and TikTok (in-house or agency).

● Proven track record of managing 5–6 figure monthly ad spend with positive ROAS.

● Strong analytical skills with experience in Ads Manager, TikTok Ads Manager, Google Analytics, etc.

● Experience in working with creative teams and UGC/influencer assets.

● Understanding of attribution models and funnel-based optimization.

● Detail-oriented, data-driven, and able to work in a fast-paced environment.

Bonus Points

● Experience scaling ads for a DTC eCommerce brand.

● Knowledge of Shopify, Triple Whale, Northbeam, or similar tracking tools.

● Creative copywriting or storyboarding skills.

● Familiarity with motion design or editing short-form video (CapCut, Premiere, etc.).

What We Offer

● Flexible work arrangements (remote/hybrid).

● A creative and fast-paced team culture.

● Access to cutting-edge tools and resources.

Job Type: Full-time

Pay: From Php60,000.00 per month

Benefits:

• Work from home

Application Question(s):

• Would you be comfortable with the use of Teramind, a remote work monitoring tool? (Required)
• Can you work on a full-time basis as an independent contractor? 40 hours a week. A self-employed individual or entity that provides services to a client under a contract for services, typically without access to employee benefits, allowances, or statutory entitlements. Are you comfortable with this setup? (Required)
• Do you have a background in e-commerce or digital marketing, particularly in the wellness, health, or skincare industry? If so, please specify which company. (Required)
• Provide a link to your portfolio (Meta and TikTok Ad Strategy) (Required)
• Do you have a proven track record of managing 5–6 figure monthly ad spend with positive ROAS? (Required)
• Do you have strong analytical skills with experience in Ads Manager, TikTok Ads Manager, Google Analytics, etc.? (Required)

Experience:

• Meta & TikTok Ad Strategist: 3 years (Preferred)

Work Location: In person