Manager, Franchise

2 days ago

Manila, National Capital Region, Philippines Hyred Full time ₱3,000,000 - ₱6,000,000 per year


Overall Responsibilities

The Manager, Franchise & Partnership Marketing plays a pivotal role in working together with the business unit head and alongside the regional franchise team to develop and implement marketing strategies. The role focuses primarily on offline retail programs, while also supporting online initiatives to drive licensee sell-in, retail activations, pop-up events, and product sell-through for the Licensed Property (brand), aligning with the regional strategy as set by the Licensor.

Main Responsibilities

Brand Management

  • In consultation with the business unit head and regional franchise team, develop and implement marketing campaigns aligned with market strategy, focusing on offline activations and online retailer programs to drive licensee sell-in and product sell-through.
  • Plan, oversee, and execute on-ground marketing initiatives such as mall events, pop-ups, and retailer activations.
  • Serve as the main point of contact for all franchise updates and coordinate information sharing with internal teams (Sales & Creative).
  • Develop presentation proposals and update brand decks for marketing pitches.
  • Identify trends and opportunities across market channels to boost retail sell-through.
  • Analyze campaign effectiveness, evaluate results against ROI and KPIs, and apply insights to improve future campaigns.
  • Stay updated with market trends, consumer behaviors, and competitor activities

Marketing & Retail Management

  • Analyze and measure campaign outcomes to extract insights for future improvements.
  • Oversee and manage the full implementation flow of all marketing events.
  • Ensure consistent use of marketing materials, templates, and retail promotions.
  • Coordinate campaign launches and ensure timelines are met, liaising with internal and external stakeholders (e.g., agencies, creative teams).
  • Prepare and monitor event budgets (P&L), including securing approvals from the regional franchise team.
  • Provide post-campaign reporting and analysis on all marketing initiatives

  • Carry out any additional responsibilities as required.

Brand Visibility at Retail
  • Develop and implement retail marketing strategies aligned with local market needs, including marketing materials and retail promotions to support product launches.
  • Maintain full visibility over licensee listings, product categories, and development to support retail business planning.
  • Collect and address retailer feedback on licensed products in collaboration with the Sales team and/or licensees.
  • Coordinate with stakeholders (Licensor, Licensee, retailers, Creative and Business Affairs teams) on setting up and maintaining permanent retail corners.
  • Standardize retail corner appearances and ensure visibility for all licensed brands and product categories.
  • Ensure that all retail designs and point-of-sale materials are approved by Creative and Business Affairs.

Qualifications

  • Diploma in Marketing or equivalent, with 45 years of experience in retail, marketing, or a related field.
  • Experience in consumer product licensing marketing or retail marketing, especially in consumer products, is preferred.
  • Strong written and verbal communication skills in English.

  • Franchise Manager

    1 week ago

    Manila, National Capital Region, Philippines Amici and Caramia Careers Full time ₱1,200,000 - ₱2,400,000 per year

    JOB SUMMARY:The Franchise Manager is responsible for overseeing the performance and growth of the company's franchise network. This includes providing support to existing franchisees to ensure operational excellence and brand consistency, as well as identifying and securing new franchise partners to expand the reach of the Caramia brand.The role requires...

  • Franchise Officer

    1 week ago

    Manila, National Capital Region, Philippines Waffle Time Inc. Full time ₱600,000 - ₱1,200,000 per year

    The Franchise Officer is responsible for supporting the growth and management of the company's franchise network. This role involves evaluating franchise applications, assisting in franchise onboarding, ensuring compliance with company standards, and maintaining good relationships with franchisees. The Franchise Officer acts as a key link between the company...

  • Manager, Franchise Growth

    1 week ago

    Manila, National Capital Region, Philippines Mastercard Full time ₱60,000 - ₱120,000 per year

    Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships...

  • franchise accounting assistant manager

    2 days ago

    Manila, National Capital Region, Philippines MARKET PLACE CHRISTIAN COOPERATIVE Full time ₱144,000 - ₱360,000 per year

    Core CompetenciesFamiliarity / Experience with Franchise AgreementsReconciliation of RoyaltiesInventory ManagementCosting Method UsedInventory Listing - required by BIRPreparation of Financial StatementsIncome StatementBalance SheetStatement of Cash FlowStatement of Changes in Owner's EquityReportorial BIR RequirementsQualifications· Bachelor's degree in...

  • Franchise Officer

    2 days ago

    Manila, National Capital Region, Philippines BINGXUE Tea and Ice Cream Full time ₱80,000 - ₱120,000 per year

    We are looking for a dynamic and results-driven Franchise Officer to help grow our client base, build strong business relationships, and identify strategic opportunities. The ideal candidate is a strong communicator with a keen understanding of market trends, and is comfortable working in a fast-paced, goal-oriented environment. Key Responsibilities:Develop...

  • Franchise Coordinator

    1 week ago

    Manila, National Capital Region, Philippines Solvo Global Full time ₱250,000 - ₱500,000 per year

    OverviewThe Brand Standards Coordinator plays a key role in maintaining the integrity and consistency of our brand across a network of franchise locations. This entry-level position supports the execution of remote Brand Standard Reviews, partnering with franchise owners to ensure alignment with operational, marketing, and quality benchmarks. Reviews are...

  • Franchise Operations Administrator

    2 days ago

    Manila, National Capital Region, Philippines BruntWork Full time

    This is a remote position. Schedule: Monday to Friday, 4 hours per day, flexible between 9:00 AM – 5:00 PM (Burleigh Heads, QLD Time) Total Weekly Hours: 20 Hours A rapidly expanding franchise business provides comprehensive headquarters support to franchisees across multiple locations. Experiencing significant growth, the company is modernizing its...

  • Franchise Operations Administrator

    2 days ago

    Manila, National Capital Region, Philippines BruntWork Full time ₱40,000 - ₱80,000 per year

    This is a remote position. Schedule: Total hours: 20 hours per week or 4 hours per day Monday - Friday Flexible between 9:00 AM – 5:00 PM Burleigh Heads, QLD Time (or flexible between 7:00 AM - 3:00 PM Manila time) Client location or time zone: Burleigh Head, QLD, Australia - AEST Company/client overview: A rapidly expanding franchise business provides...

  • Business Development and Franchise Operations Manager

    2 days ago

    Manila, National Capital Region, Philippines Sprout Solutions Full time ₱900,000 - ₱1,200,000 per year

    This position is responsible for identifying, developing and tapping business opportunities that generate new revenue streams and expand distribution channels. The position also oversees Franchise Operations, ensuring consistent implementation of strategic plans and standard operational policies and procedures across all Franchise locations, thereby...

  • Business Development and Franchise Operations Manager

    1 week ago

    Manila, National Capital Region, Philippines Sprout Solutions Full time ₱1,500,000 - ₱2,500,000 per year

    This position is responsible for identifying, developing and tapping business opportunities that generate new revenue streams and expand distribution channels. The position also oversees Franchise Operations, ensuring consistent implementation of strategic plans and standard operational policies and procedures across all Franchise locations, thereby...