Social Media Specialist

1 day ago

Paranaque City, Calabarzon, Philippines Guangdong Hotel and Restaurant Full time ₱400,000 - ₱600,000 per year

Key Responsibilities:

  • Platform Management & Strategy:
  • Oversee and manage all aspects of our Facebook Page, Facebook Business Suite, and TikTok Business Account/Shop.
  • Develop and implement organic content strategies to increase followers, engagement, and brand awareness.
  • Plan, create, and schedule engaging content (images, videos, text posts) tailored to each platform's best practices.
  • Paid Advertising:
  • Design, execute, and optimize paid ad campaigns on Facebook Ads Manager and TikTok Ads Manager.
  • Conduct audience research, keyword analysis, and A/B testing to maximize ROI and achieve specific campaign goals (e.g., traffic, conversion, sales).
  • Community Management:
  • Actively monitor and engage with comments, messages, and mentions on both platforms.
  • Build and nurture a strong online community by responding to customer inquiries and fostering positive interactions.
  • Operations & Analysis:
  • Monitor account health and stay up-to-date with platform algorithm changes and policy updates.
  • Analyze performance metrics and social media analytics to generate insights and create data-driven reports.
  • Identify and implement new trends, features, and best practices to stay ahead of the curve.

Qualifications:

  • Proven experience working in an e-commerce start-up or similar fast-paced environment.
  • Minimum of 2 years of hands-on experience handling business accounts on Facebook and TikTok.
  • In-depth knowledge of Facebook Business Suite, Ads Manager, and TikTok Shop/Creator Center.
  • Highly organized, creative, and capable of managing multiple projects and campaigns.
  • Strong analytical skills with the ability to interpret data and make strategic decisions.
  • Excellent communication skills with a proactive and problem-solving attitude.
  • Must be amenable to work as soon as possible.

Job Type: Full-time

Benefits:

  • Paid training

Work Location: In person

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