Trade Marketing Specialist
2 weeks ago
- Mall Advertising & Visibility Strategy
Identify key mall locations and high traffic zones for strategic store visibility and customer engagement.
Develop and implement local OOH and mall-based advertising strategies (e.g., lightboxes, standees, elevator wraps, LED screens, floor decals, and escalator ads).
Conduct regular field assessments to evaluate site traffic, signage performance, and emerging ad opportunities within each store's business radius.
Ensure all marketing materials reflect the brand identity and align with ongoing national campaigns.
2.Negotiation & Coordination
Work closely with mall administrators, operations, and property management teams to identify advertising opportunities within and around mall premises.
Negotiation ad placements, durations, and rates to secure the best value and maximize exposure.
Coordinate with internal creative and marketing teams for design approvals and campaign rollouts.
Ensure compliance with mall and LGU regulations for all advertising executions.
- Local Activation Support
Assist in planning and executing mall activations, pop-ups, and in-store events that drive customer engagement and sales.
Supervise third-party suppliers, fabricators, and contractors during ad installation or event setup.
Collaborate with store managers to ensure promotions and mall activities are effectively communicated and executed.
Qualifications:
Bachelor's Degree in Marketing, Business, or related field.
Minimum 3-5 years experience in Local Store Marketing, Mall Marketing, or OOH Advertising.
Strong negotiation and interpersonal skills, with proven experience in dealing with mall administration and advertising vendors.
Excellent understanding of OOH, TTL, and BTL marketing within mall environments.
Willing to travel and conduct field work across mall branches.
Background in retail, F&B, or lifestyle industries is a strong advantage.
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