Platform Campaign Planning

Responsibilities

About our team Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products.

The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience. In this role, you will develop and execute promotional activities such as mega campaigns to drive platform growth and to establish the consumption mentality of platform users.

Responsibilities

• Develop and execute e-commerce promotion activities such as mega campaigns and other campaigns to drive platform growth and to establish the e-commerce consumption mentality of platform users
• Familiar with the merchandise strategy for campaigns, be able to plan key metrics for recruitment coverage
• Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring, and reporting
• Conduct post-mortem campaign analysis to identify innovative improvements in campaign performance and processes
• Good market insights involve understanding competitors' strategies and tactics to formulate competitive strategies
• Collaborate with cross-functional teams to ensure the overall quality of campaign execution

Qualifications

Minimum Qualifications

• Minimally 3-5 years of relevant experience
• Proven experience in end-to-end e-commerce campaign management
• Proven experience in handling merchandise strategy for campaigns Preferred Qualifications
• Bachelor or Master's degree with working experience in e-commerce, specialising in campaigns or livestream
• Experience with data analysis and reporting

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.