Digital Marketing Assistant Manager

1 day ago

Makati City, National Capital Region, Philippines Maxicare Healthcare Corporation Full time ₱1,200,000 - ₱2,400,000 per year

Position Accountability Statement:

The Digital Marketing Assistant Manager is responsible for driving the company's digital performance and social media initiatives to achieve acquisition, engagement, and retention goals. The role is accountable for planning, executing, and optimizing multi-channel campaigns, managing brand presence across digital platforms, and ensuring data-driven decision-making. The position also plays a key role in project coordination and performance tracking.

Broad Responsibility Highlights:

Key Responsibilities

1. Performance Marketing

  • Plan, execute, and optimize digital campaigns across various platforms (including Meta, Google, YouTube, TikTok, LinkedIn, etc.) to achieve acquisition and retention targets.
  • Monitor and analyze campaign KPIs (CTR, CPC, CPA, CPM, ROAS, conversion rate, etc.) to ensure efficient budget use and high ROI.
  • Collaborate with the creative and analytics teams to test and improve ad creatives, audience targeting, and messaging.
  • Prepare campaign reports and insights to guide strategy refinement and management decisions.
  • Manage relationships with external media and digital agencies to ensure alignment with strategic goals, performance standards, and timelines.

2. Social Media Management

  • Oversee the content calendar, posting schedule, and community management across all social media channels.
  • Develop and execute platform-specific strategies that align with brand objectives and audience behavior.
  • Coordinate with internal teams and external partners for content production, influencer collaborations, and social activations.
  • Track performance metrics (reach, engagement, follower growth, sentiment) and optimize for impact.
  • Provide strategic and creative feedback on content and social media creatives to ensure brand consistency and audience relevance.

3. Project Management

  • Lead digital initiatives end-to-end — from planning and creative development to deployment and post-campaign evaluation.
  • Manage timelines, deliverables, and stakeholder communications to ensure seamless project execution.
  • Coordinate with cross-functional teams (brand, creatives, IT, media, agencies, etc.) to align outputs with objectives.
  • Ensure projects are delivered on time, within scope, and on budget.

4. SEM and SEO (Plus)

  • Support search strategy by coordinating with specialists or agencies to improve search visibility and traffic quality.
  • Oversee keyword research, on-page optimization, and content recommendations.
  • Track and report search performance and suggest actionable insights for improvement.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on performance and social media campaigns.
  • Experience in healthcare brands is an advantage.
  • Proven track record in managing paid digital campaigns and optimizing for ROI.
  • Strong analytical and project management skills; proficient in tools such as Google Analytics, Meta Business Suite, Google Ads, and social media analytics dashboards.
  • Excellent communication and stakeholder management skills.
  • Experience in SEO/SEM management tools (Google Search Console, SEMrush, Ahrefs, etc.) is a plus.
  • Highly organized, detail-oriented, and adaptable to fast-paced environments.
  • Creative, strategic thinker with strong organizational and project management skills.

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