Regional Brand Manager

2 hours ago

Pasig, National Capital Region, Philippines Socium - Teams Done Differently Full time ₱1,800,000 - ₱3,000,000 per year

Brand Manager - Candies, Beverages & Bakeries

About the client

Join a global leader in the fast-moving consumer goods (FMCG) sector, known for its innovative products and commitment to quality.

Position Overview:

The Brand Manager will lead our brand strategy for our candies, beverages, and bakeries portfolio. The ideal candidate will have a strong understanding of consumer behavior, market trends, and brand positioning, with a proven track record in developing and executing successful marketing campaigns.

Key Responsibilities:

  • Develop and implement brand strategies to enhance market penetration and drive growth in the candies, beverages, and bakeries categories.
  • Conduct thorough market analysis and consumer research to identify trends and insights that inform brand positioning and product development.
  • Collaborate with cross-functional teams, including R&D, sales, and supply chain, to ensure alignment on product launches and marketing initiatives.
  • Create and manage integrated marketing plans, including advertising, digital marketing, promotions, and in-store displays.
  • Monitor brand performance through KPIs and make data-driven decisions to optimize marketing strategies and budgets.
  • Foster relationships with external stakeholders, including advertising agencies, media partners, and trade organizations.
  • Drive innovation within the brand portfolio by identifying new product opportunities and improvements.
  • Lead and mentor a team of marketing professionals, providing guidance and support in their career development.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 5+ years of experience in brand management within the FMCG sector, with a focus on candies, beverages, or baked goods.
  • Strong analytical skills with the ability to interpret data and make strategic decisions.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively in a fast-paced environment.
  • Proven track record of successful brand marketing campaigns and project management.
  • Creative thinker with a passion for marketing and consumer engagement.

The client is diverse and is committed to creating an inclusive environment for all employees. They also offer competitive salaries, comprehensive benefits, and opportunities for professional growth.

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