Senior Growth Product Manager

Join the Pioneer Crypto Brand in the Philippines

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

We are seeking a seasoned Senior Growth Product Manager who possesses a blend of deep market insight and strong data-driven capabilities. You will be responsible for connecting the product, the market, and our users to systematically drive user acquisition and retention. Your core mission is to translate market trends and user pain points into high-impact product features and marketing strategies, ensuring our product not only meets market needs but also achieves exponential growth.

Key Responsibilities

• 1. Strategy & Market Insight
• Conduct market research, competitive analysis, and user interviews to develop a deep understanding of target users' needs, pain points, and behaviors.
• Continuously monitor market and product trends, generating forward-looking strategic reports to inform product planning and positioning.
• Be responsible for competitor analysis, producing regular reports to help the team maintain a competitive edge.
• 2. Product Planning & Execution
• Based on data and insights, lead the planning, design, and implementation of growth-oriented product features and tools (e.g., referral programs, onboarding flows, personalized recommendations).
• Define the product roadmap, write clear Product Requirements Documents (PRDs), manage the product backlog, and prioritize features.
• Lead cross-functional teams (including Development, Design, and QA) to drive the end-to-end product development process, ensuring high-quality and timely delivery.
• 3. Product Marketing & Go-to-Market
• Work closely with Marketing and Content teams to develop go-to-market strategies, key messaging, and marketing plans for new feature launches and core product promotions.
• Ensure the core value of the product is accurately and effectively communicated to the target audience, maximizing the impact and user acquisition results of every launch.
• 4. Data Analysis & Optimization
• Collaborate with the BI team to establish and refine the product growth data monitoring system, defining and tracking key KPIs.
• Perform in-depth analysis of user behavior data, conduct cohort studies, measure feature performance, and use data-driven insights to continuously iterate and optimize product strategy for improved user retention and engagement.

Qualifications & Requirements

• Education & Experience:Bachelor's degree or higher, preferably in Computer Science, Marketing, Statistics, or a related field.5+ years of experience as a Product Manager, with at least 2 years focused on user growth or product marketing. A proven track record of successful growth initiatives is highly preferred.
• Core Competencies:
• Market Acumen: Strong insight into market dynamics and user psychology.
• Data-Driven: Excellent analytical skills with proficiency in using SQL or data analysis tools for decision-making.
• Product Craft: Mastery of product design and project management processes, with outstanding PRD writing skills.
• Collaborative Leadership: Exceptional communication and cross-functional collaboration skills, with the ability to lead teams effectively.
• Personal Attributes:
• Results-oriented with a strong passion for growth and a high degree of self-motivation.
• Excellent logical thinking and problem-solving abilities.
• Entrepreneurial spirit, thriving in a fast-paced, dynamic environment.

Join the Coins Team Now

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact.