Product Development Lead

Role Overview:

The Product Development team is a multi-disciplinary team across product management, product development, commercialization, and market readiness disciplines. The team contributes and develops large-scale/high-impact projects with local and regional partners throughout cross-functional areas of the Bank.

As a team, we contribute to the growth of the Bank's business by introducing, creating, and implementing new business models and revenue streams through product creation and ideation; integrating products into and with present bank products, and operations executed through the digital channels and ecosystems of the Bank and the clients it serves.

Roles and Responsibilities:

• Determines customers' needs and desires by specifying the research needed to obtain market information.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.
• Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
• Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
• Manage three or more projects or products by applying market and product strategy to keep the market engaged
• Drive the product and business-planning process across cross-functional teams of the company
• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they're successful achieved
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate to-market plans

On a daily and monthly basis, the Product Development Lead is expected to:

• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates UnionDigital's loan products and its features across primary market segments
• Cover pre-product and post product launch requirements and documentation to get products/projects launched.

Qualifications:

• Minimum 5 years of experience as a Product Owner or under a Product Development Role in a financial institution or a bank.
• Extensive experience in dynamic product management roles with a strong track record of success.
• Knowledgeable of regulatory requirements such as BSP is a plus.
• Demonstrated expertise in managing all phases of the product development lifecycle, from concept to launch.
• Highly skilled in leading cross-functional teams, fostering collaboration across departments.
• Proven ability to craft and execute well-defined product development and marketing strategies.
• Strong communication skills, including exceptional writing, editing, presentation, and public speaking capabilities.
• Proficient in analyzing market data, customer insights, and ROI to inform strategic product decisions.
• Adept at developing innovative solutions that address both customer and business needs in complex, fast-paced environments.
• Strong presentation and stakeholder management skills, with the ability to clearly communicate technical and strategic concepts to diverse audiences.