Content Marketer-User

2 days ago

Manila, National Capital Region, Philippines Lazada Full time ₱600,000 - ₱1,200,000 per year

Content Marketing Position: Reporting to the Content Marketing Lead, this role is a key part of Lazada's digital ads content strategy. You will collaborate with the graphic team and performance marketers managing platforms like Meta, Google, and TikTok to drive user growth for the Lazada app. The focus will be on designing the user journey from ad viewing to app engagement.

Responsibilities

  • Creative Planning and Production:
  • Manage and enhance the quality of ads across all paid channels (Google, Meta, TikTok), focusing on content strategy and messaging.
  • Integrate the unique aspects of different paid channels into the branding communication roadmap to establish best practices for creative elements.
  • Content Operations:
  • Design banner and video content scripts that align Lazada hero products and promotions.
  • Create engaging ad materials that showcase exclusive offers and user benefits.
  • Communication Strategy:
  • Stay updated on PH viral trends, user behaviors, and demographics to identify effective content promotion styles.
  • Coordinate with internal and external teams (graphic designers, branding, campaign, commercial teams, external agencies) to ensure timely delivery and quality of materials.
  • Innovation and Growth:
  • Maximize the potential of paid channels by leveraging AI creative assets.
  • Propose ideas for A/B and multivariate testing, collaborating with channel specialists to plan tests, track results, and build a learning library.

Job Requirements

  • Strong understanding of social media marketing, mobile app marketing, and the online shopper journey.
  • Passionate about design, with an eye for distinguishing high-quality digital mobile ad content from less effective options, always keeping the user perspective in mind.
  • Over 3 years of experience in user experience or content marketing roles; eCommerce experience is a plus.
  • Highly proficient with numbers and possess strong analytical skills.
  • Self-motivated, proactive, and have a can-do attitude.
  • Excellent communication skills for effective collaboration with cross-functional teams.
  • Ability to work under pressure in a fast-paced, rapidly changing environment.
  • Strong self-learning capabilities and a self-starting attitude.

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