Brand Marketing Specialist

3 days ago

Quezon City, National Capital Region, Philippines Oleo-Fats Inc. (OFI) Full time ₱600,000 - ₱1,200,000 per year
Key Responsibilities
  • Marketing Strategy: Developing and implementing marketing plans that cover both brand-building (how consumers see the brand) and trade-specific initiatives (how products are sold in stores).
  • Campaign Execution: Managing a variety of marketing activities, including advertising (ATL/BTL), digital campaigns, in-store promotions, and special events.
  • Sales Collaboration: Working closely with the sales team to ensure that marketing efforts directly support sales targets and improve product presence in stores.
  • Market Analysis: Researching consumer trends, competitor activities, and market data to find new opportunities for growth.
  • Relationship Management: Building and maintaining strong partnerships with retailers, distributors, and other trade partners.
  • Performance Tracking: Monitoring campaign results and sales data to optimize future marketing strategies.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: Have 1-2 years of relevant experience in brand or trade marketing. Experience in event management or merchandising is a plus.
  • Skills: Possess strong organizational and project management abilities, as they will be handling multiple projects at once. They should also be proficient in using MS Office and Google Workspace.
  • Proactive: Be a problem-solver who is detail-oriented and can work effectively in a fast-paced environment.
  • Communicative: Have excellent writing, communication, and presentation skills in English.
  • Flexible: Willing to travel and do fieldwork as required.

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