MCN Livestream Programs Specialist

14 hours ago

Manila, National Capital Region, Philippines Shopee Full time ₱900,000 - ₱1,200,000 per year

Job Description
The role is responsible for designing, executing, and optimizing engagement-focused Shopee Live campaigns for Shopee's MCN (Multi-Channel Network) partners. This includes overseeing MCN onboarding, engagement, and performance through data-driven and creatively structured initiatives.

Duties And Responsibilities
Campaign Development & Execution

  • Conceptualize, plan, and launch MCN challenges, competitions, and seasonal Shopee Live campaigns to drive conversion.
  • Track campaign performance and make data-backed optimizations to improve results.

MCN Onboarding, Engagement & Retention

  • Develop compelling challenge mechanics to encourage MCNs to stream on Shopee Live and deliver strong conversions.
  • Design and implement performance-based reward systems to maximize participation, retention, and ROI.
  • Monitor MCN activity, analyze engagement levels, and roll out targeted initiatives to re-activate inactive partners.

Cross-Functional Collaboration & Innovation

  • Work closely with Product, Marketing, and Data teams to co-develop innovative campaign and challenge formats.
  • Explore and test new gamification strategies to strengthen competition and increase MCN motivation.
  • Use performance insights to continuously refine and enhance campaign effectiveness.

Requirements
Educational Background & Certifications

  • Educational Background & Certifications
  • Bachelor's degree in Marketing, Business Management, Communications, or related field (preferred).
  • Demonstrated experience in planning and executing mid to large-scale marketing or engagement campaigns.

Experience

  • Minimum of 3 years of experience in influencer marketing, campaign management, live commerce, or digital marketing.
  • Prior exposure to managing MCN, affiliate, creator, or livestream ecosystems is a strong advantage.

Knowledge & Skills

  • Solid understanding of MCN engagement dynamics, digital content trends, and livestream creator behavior.
  • Strong analytical and data interpretation skills, with proven ability to optimize strategies based on performance insights.
  • Excellent project management skills with the ability to run multiple campaigns simultaneously in a fast-paced environment.
  • Creative and strategic thinker with a track record of launching high-impact, engagement-driven initiatives.
  • Strong collaboration and communication skills for effective cross-functional work with internal and external stakeholders.

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