Internal Creator Relationship Manager

17 hours ago

Manila, National Capital Region, Philippines Shopee Full time ₱1,200,000 - ₱2,400,000 per year

Department Marketing

LevelExperienced (Individual Contributor)

LocationPhilippines - Manila

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

1. Creator Management & Development

  • Recruit, onboard, and manage a portfolio of livestream creators across key categories.
  • Build and maintain strong relationships with creators, ensuring alignment with platform goals and campaign priorities.
  • Provide regular performance feedback, training, and strategic guidance to improve content quality, conversion rates, and audience engagement.

2. Livestream Program Execution

  • Work closely with internal category, marketing, and operations teams to match creators with brand campaigns and seller activations.
  • Monitor livestream quality, engagement, and performance metrics to identify opportunities for optimization.
  • Support the rollout of key livestream programs (e.g., Superstar, Golden Tick, Matchmaking) and ensure creator participation and satisfaction.

3. Performance Tracking & Optimization

  • Analyze creator performance using platform data to track GMV, orders, and engagement.
  • Identify top-performing creators and nurture them for higher-tier programs or long-term partnerships.
  • Recommend incentive structures and performance improvement plans based on data insights.

4. Strategic Growth & Ecosystem Building

  • Contribute to building a scalable and sustainable creator ecosystem by identifying new talent pools and niche verticals.
  • Collaborate with cross-functional teams to enhance the creator experience through automation and platform tools (e.g., Creator Marketplace).
  • Drive initiatives that strengthen creator loyalty and retention, ensuring Shopee remains the preferred platform for livestream creators.

Requirements:

  • Has at least a Bachelor's degree of any business/marketing-related 4-year course
  • 2–4 years of experience in creator management, influencer marketing, partnerships, or account management—preferably within e-commerce, media, or tech.
  • Proven track record in end-to-end project management
  • Hands-on experience applying data and insights to drive decision-making and project outcomes
  • Experience in influencer marketing, campaign or brand management, or content/creator operations is a strong plus
  • Strong interpersonal and communication skills; comfortable managing external stakeholders.
  • Strong project management capabilities – confident in planning, coordinating, and executing cross-functional projects from start to finish
  • Able to process and interpret data, and apply insights to optimize strategies and improve performance
  • Proficiency in tools like Google Sheets/Excel, Slides, and project management tools
  • A conscientious team player who takes ownership, follows through on details, and keeps others informed
  • Results-driven mindset with a bias for action and the ability to manage multiple priorities in a fast-paced environment
  • Strong communication and coordination skills—clear, proactive, and solution-oriented

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