SEO & PPC Specialist | Hybrid | US Client

Employment Type: Full-Time Employment

Work Setup: Onsite onboarding for two weeks, followed by a transition to a remote setup.

Work Schedule: Night Shift (Following U.S. Pacific Time Zone)

Location: Eastwood, Libis, Quezon City

Salary Package: 60,000 PHP to 75,000 PHP/Monthly

The SEO & PPC Specialist will lead both organic and paid growth efforts for the client. This role requires hands-on management of search and performance marketing campaigns, advanced SEO expertise, and the ability to collaborate cross-functionally on client strategy, CRO, and reporting.

Duties and Responsibilities:

Paid Search & Paid Social (PPC)

· Architect and scale campaigns across Google Ads (Search/Shopping/PMAX/YouTube), Microsoft Ads, and performance social (Meta, LinkedIn, TikTok) when useful for intent capture.

· Develop audience strategy: RLSA, CRM match lists, in-market, lookalikes, exclusions; build always-on brand defense.

· Own structure, bidding, and budgets: portfolio and value-based bidding (tROAS/tCPA), seasonality adjustments, rules/scripts.

· Product feed management for Shopping: diagnostics, schema, GMC policy compliance, and feed enrichment.

· Create and iterate landing pages with CRO best practices; run A/B and multivariate tests (copy, layout, offer).

· Build experimentation roadmaps: hypothesis → design → QA (tags, events) → run → analyze → ship learnings.

Organic Search (SEO)

· Lead technical SEO: site audits, Core Web Vitals, crawl budget, indexation, internal linking, sitemaps, robots, hreflang, canonicalization.

· Schema strategy (Product, FAQ, HowTo, Article, Organization) to win rich results and CTR.

· Content strategy with E-E-A-T: opportunity sizing, keyword clustering, content briefs, on-page optimization, topical authority mapping.

· Local SEO (GBP/"Google Business Profile"): listings, NAP consistency, reviews, and local landing pages.

· Ethical link acquisition: digital PR, partnerships, and high-quality editorial placements.

Measurement & Insight

· Implement and maintain GA4, Google Tag Manager, Google Ads Conversions/Enhanced Conversions, Microsoft UET; ensure server-side tagging where applicable.

· Create a clean source-of-truth model for CAC/ROAS/CPL with UTMs, offline conversion imports, and CRM integration.

· Build dashboards (Looker Studio/Power BI) and weekly insight packs with clear actions, not just charts.

· Own attribution sanity: triangulate GA4, ad platform data, and simple MMM/baseline tests for budget decisions.

Collaboration

· Partner with Product & Sales to align funnel stages, offers, and lead qualification.

· Work with Creative to brief ad/LP concepts; with Web Engineering on SEO/UX fixes; with RevOps on lifecycle and lead routing.

· Champion privacy-first growth: consent management, data minimization, and compliance with GDPR/CCPA.

Success Metrics (you'll help set targets)

· Paid: ROAS, tROAS goal attainment, CAC/CPL vs. target, CTR, CVR, Quality Score, Impression Share (absolute top for brand), incremental lift tests.

· Organic: Non-brand organic sessions, share of voice on priority clusters, ranking distribution, revenue/assisted conversions, CWV pass rate, index coverage & error resolution velocity.

· CRO: Lift per experiment, win rate, learning velocity, and revenue impact per 100 sessions.

·   Ops: Tag health score, dashboard adoption, forecast accuracy (±10–15% vs. actuals).

Qualifications:

· years hands-on in mixed SEO + PPC roles; you've directly managed $500k–$5M+ annual spend.

· Fluency with: Google Ads (including PMAX), Microsoft Ads, SA360 or equivalent, GMC, GA4, GTM, Search Console, Bing WMT, Looker Studio, Hotjar/Clarity, Optimizely/VWO/Google Optimize successor, Screaming Frog/Sitebulb, Ahrefs/Semrush, Sheets/Excel.

· Strong CRO and landing page chops; working knowledge of HTML/CSS basics and site performance fundamentals.

· Comfortable building forecasts, cohort analyses, and test plans; you can tell a story with data and call decisions.

· Clear, concise communicator; bias to action; documented track record of moving core business KPIs.

· Bachelor's degree (4-year) preferred in Marketing, Advertising, Communications, Information Systems, or a related field; or equivalent hands-on experience. Current platform certifications (e.g., Google Ads, GA4/GTM) may substitute for a degree when paired with 4–7 years relevant experience.

Nice To Have:

· Server-side tagging, BigQuery, Python for analysis, or lightweight SQL.

· Experience with Shopify/Headless CMS, Webflow, or modern React-based stacks.

· B2B lead gen and e-commerce experience.

· International SEO (hreflang), multi-subdirectory architecture, and marketplace feeds.

Software Expertise:

· Ad Platforms: Google Ads, Microsoft Ads; Meta/LinkedIn/TikTok (as needed), Google Merchant Center

· Analytics & Tagging: GA4, Google Tag Manager, Google Ads Conversions/Enhanced Conversions, Microsoft UET (server-side tagging where applicable)

· SEO Tools: Google Search Console, Bing Webmaster Tools, Ahrefs/Semrush, Screaming Frog/Sitebulb, Google Business Profile

· CRO & UX: A/B & multivariate testing (Optimizely/VWO/Optimize successor), Hotjar/Microsoft Clarity

· Reporting: Looker Studio or Power BI; Sheets/Excel

· Web & PM (client stack): WordPress, WP Engine, GitHub, Basecamp

What benefits await you by joining Intelassist?

• Global career advancement and networking opportunities.
• Access to both virtual and on-site intensive courses for career and personal development enhancement.
• Monetary rewards for successful referrals that are hired.
• Guaranteed weekends off and a total of 20 paid leave days upon regularization.
• Collaborative work environment
• Eligibility for Health Maintenance Organization (HMO) coverage starting from the first month of employment, with coverage of up to 100,000 PHP per illness.

WHY INTELASSIST?We grow together. We value your effort. We aim to empower you.