Business Development Manager

2 weeks ago

Caloocan City, National Capital Region, Philippines Lifestrong Marketing Inc. Full time

The BDM leads the full innovation lifecycle for new product launches, translating consumer and customer needs into commercially successful products. This role drives cross-functional alignment, manages category growth opportunities, and ensures timely, profitable, and trend-relevant product introductions across the beauty and personal care portfolio.

Key Responsibilities

1. Market & Consumer Insight Leadership


• Identify whitespace and category opportunities through research and data


• Analyze competitor landscape and pricing tiers


• Partner with Sales & Trade Marketing to understand retailer requirements and shopper trends

2. Innovation Pipeline Management


• Lead annual NPD pipeline creation aligned with brand strategy and category growth goals


• Own the innovation roadmap and lead product gate approvals


• Define clear product concepts, benefits, and competitive value propositions

3. Supplier Sourcing & Product Development Oversight


• Work with external manufacturers to develop new SKUs


• Evaluate product samples against concept, cost, and brand standards


• Lead packaging development, ensuring functionality, creativity, cost efficiency, and sustainability


• Approve final BOM and product specifications

4. Cross-Functional Innovation Project Management


• Manage end-to-end NPD timeline through launch:

Regulatory
• Supply Chain
• QC
• Finance
• Marketing
• Sales


• Ensure the NPD portfolio delivers required margins and operational feasibility


• Champion risk mitigation and speed-to-market improvement

5. Retail & Channel Launch Alignment


• Support Sales with listing submissions, category reviews, trade presentations


• Provide Marketing with product messaging and claims for campaigns, BA training, and PR


• Align forecasting and launch phasing with Demand Planning & Supply Chain

6. Post-Launch Performance Analytics


• Track sell-in, sell-out, profitability, and consumer feedback


• Recommend upgrades, reformulation, cost savings, or SKU rationalization

Behavioral Traits


• Curious trend-hunter with consumer empathy


• High accountability and hustle


• Decision-maker with calm under pressure


• Passion for creating relevant, affordable beauty solutions

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