Product Manager- Personal Care

2 days ago

Taguig, National Capital Region, Philippines HiEssence Full time ₱45,000 - ₱700,000 per year

Position Overview

The Product Manager – Personal Care is responsible for leading the development, positioning, and lifecycle management of products across the personal care category (including skincare, body care, haircare, and bath). This role combines consumer insights, market trend analysis, and brand strategy to ensure the successful launch and growth of innovative products that resonate with consumers and strengthen brand competitiveness.

Key Responsibilities

  • Drive end-to-end product lifecycle management from ideation, concept testing, development, to commercialization.
  • Conduct market research and analyze industry trends, consumer behavior, and competitor strategies to identify opportunities for innovation.
  • Define and execute product positioning, pricing strategies, and value propositions tailored to target markets.
  • Collaborate with R&D, packaging, regulatory, supply chain, and marketing teams to ensure timely and compliant product launches.
  • Develop and implement go-to-market strategies including launch campaigns, promotions, and in-store activations.
  • Monitor product performance through KPIs (sales, market share, consumer feedback) and recommend improvements or line extensions.
  • Maintain strong cross-functional alignment between marketing, sales, operations, and distribution partners.
  • Act as category expert and advocate, ensuring the portfolio remains competitive, relevant, and profitable.

Qualifications

  • Bachelor's degree in Marketing, Business, Cosmetic Science, or related field.
  • At least 3–6 years' experience in product or brand management, preferably in FMCG, beauty, or personal care.
  • Strong understanding of consumer trends, market positioning, and brand strategy in the personal care industry.
  • Excellent project management, analytical, and communication skills.
  • Proficiency in data analysis tools and MS Office; familiarity with regulatory requirements for personal care products is a plus.

Job Type: Full-time

Pay: Php45, Php70,000.00 per month

Benefits:

  • Company events
  • Flexible schedule
  • Health insurance
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Application Question(s):

  • Portfolio
  • Products handled

Work Location: In person

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