KOL Specialist Manager

1 week ago

Quezon City, National Capital Region, Philippines Vietthi Global Trading Corporation Full time ₱1,500,000 - ₱2,500,000 per year

  1. Strategy & Planning

  2. Develop and implement influencer marketing strategies aligned with the company's marketing goals.

  3. Identify, evaluate, and onboard KOLs across multiple platforms (e.g., TikTok, Instagram, YouTube, Facebook, etc.).

  4. Monitor industry trends, competitor activities, and emerging influencers.

  5. KOL Management

  6. Build and maintain strong relationships with KOLs, agencies, and talent managers.

  7. Negotiate partnership terms, contracts, and deliverables with KOLs.

  8. Ensure KOL activities align with brand image, guidelines, and campaign objectives.

  9. Campaign Execution

  10. Plan, coordinate, and launch influencer campaigns to promote products and events.

  11. Oversee content creation, posting schedules, and audience engagement strategies.

  12. Track performance and ensure deliverables are met within agreed timelines.

  13. Budget & Reporting

  14. Manage campaign budgets and ensure cost-effectiveness of influencer collaborations.

  15. Monitor KPIs such as reach, engagement, conversions, and ROI.

  16. Provide regular reports and insights on KOL performance and campaign effectiveness.

  17. Team Leadership

  18. Supervise and mentor junior KOL specialists/coordinators.

  19. Collaborate with internal teams (marketing, sales, creative, PR) to align influencer campaigns with overall brand strategy.

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