KOL Specialist

5 days ago

Makati City, National Capital Region, Philippines GOLDEN AXIS GLOBAL ENTERPRISES CORP. Full time ₱900,000 - ₱1,200,000 per year

Job Summary:

The KOL Specialist for Beauty & Cosmetics is responsible for managing influencer partnerships to strengthen the brand's presence in the beauty market. This role focuses on identifying beauty influencers, makeup artists, vloggers, and content creators who align with the company's image. The KOL Specialist ensures campaigns showcase products effectively, drive engagement, and increase sales through authentic influencer collaborations.

Key Responsibilities:

1. Influencer Identification & Recruitment

2. Research and select beauty-related KOLs (makeup artists, skincare influencers, lifestyle vloggers, TikTok creators, etc.).

3. Build and maintain a database of influencers who match the brand's aesthetics and target audience.

4. Partnership Management

5. Coordinate product seeding, PR packages, and gifting to beauty influencers.

6. Negotiate collaboration terms, timelines, and campaign deliverables.

7. Maintain long-term relationships with high-performing beauty KOLs.

8. Campaign Execution

9. Assist in planning beauty-focused influencer campaigns (makeup tutorials, skincare reviews, unboxing videos, livestream events, etc.).

10. Ensure KOL content highlights brand features, trends, and product benefits authentically.

11. Monitor social media activities and ensure all campaign requirements are delivered.

12. Performance Tracking & Reporting

13. Measure influencer campaign results (reach, engagement, conversions, sales impact).

14. Analyze beauty trends and competitor influencer strategies.

15. Provide reports and recommendations for improving future beauty campaigns.

16. Cross-Team Coordination

17. Collaborate with Marketing, Sales, and Creative teams for product launches, brand campaigns, and beauty events.

18. Stay updated on the latest beauty industry trends, viral content, and influencer marketing strategies.

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