Social Media Associate

2 days ago

Manila, National Capital Region, Philippines OptiNizer Full time ₱250,000 - ₱500,000 per year

About the Role:

A strategic, creative, and results-driven Social Media Associate to elevate the client's personal brand and business presence across multiple online platforms. This is not a typical "post-and-go" role — the position requires someone who can translate ideas into engaging stories, bring structure and consistency to content execution, and leverage data-driven insights to enhance visibility, credibility, and engagement. The ideal candidate has an eye for trends, a strong sense of storytelling, and the ability to transform long-form content into impactful short-form assets. This role offers a unique opportunity to make a direct and measurable impact on the client's brand growth and online influence.

Key Responsibilities:

Content Strategy, Creation & Curation:

  • Plan, develop, and curate scroll-stopping content for the client's personal and business social media channels.
  • Edit and repurpose long-form videos and podcasts into high-performing short-form content (Reels, TikTok, YouTube Shorts, etc.). Write captions that reflect the client's authentic voice and brand tone, optimized for engagement.
  • Maintain a consistent visual identity and messaging across all platforms.

Brand Promotion & Marketing Execution 

  • Support and execute marketing strategies designed to grow the client's online presence and business audience.
  • Collaborate on digital campaigns that align with brand positioning and business goals.
  • Monitor audience insights, engagement metrics, and trends to continuously optimize content performance.

Content Management & Analytics

  • Manage a structured content calendar to ensure consistent posting and timely execution.
  • Track and analyze performance data; translate insights into actionable recommendations.
  • Stay organized across multiple platforms and deadlines, ensuring top-quality delivery.

Creative Ideation & Trend Spotting

  • Generate and pitch fresh, creative content ideas that support brand storytelling and community growth.
  • Stay on top of platform updates, social trends, and emerging formats to keep content relevant and competitive.

Collaboration & Communication

  • Maintain open, proactive communication with the client and internal team members.
  • Provide regular reports, updates, and creative suggestions to improve overall brand presence.

Qualifications & Ideal Traits:


• Experience: Proven background managing or supporting social media accounts for brands, executives, or public figures.


• Content Skills: Strong command of visual storytelling, video editing (short-form), and copywriting for social platforms.


• Tools: Proficient in Canva, CapCut, Later, Notion, Google Workspace, and platform analytics tools.


• Mindset: Strategic thinker with a creative edge — you don't just post content, you shape narratives.


• Traits: Highly organized, detail-oriented, proactive, and comfortable working autonomously in a virtual setup.


• Passion: Deep interest in personal branding, digital marketing, and online audience engagement.

Working Environment:


• Part-Time Role: Minimum 4 hours per day with flexible scheduling.


• Collaborative & Growth-Oriented: Work directly with founders and marketing professionals in a dynamic, fast-paced environment.


• Professional Growth: Opportunity to develop expertise in content strategy, digital branding, and creative direction.

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