E-Commerce & Social Media Executive

2 weeks ago

Bonifacio Global Metro Manila, Philippines MFG Manille, Inc. (Marithé + François Girbaud) Full time

Position Title: E-Commerce & Social Media Executive

Reports to: Brand Manager

Location: BGC

Brand: Retail Specialist Inc., | Florsheim Shoe Company

Job Summary

The E-Commerce & Social Media Executive is responsible for managing all online sales channels and digital brand presence of Florsheim Philippines. This includes day-to-day operations of , Lazada, and Zalora stores, as well as social media management across platforms such as Facebook and Instagram. The role ensures consistent brand communication, timely customer response, and smooth coordination with Florsheim Australia's online team for marketing assets and updates.

Key Responsibilities

  • E-Commerce Operations
  • Oversee and maintain product listings, pricing, and promotions across all online platforms , Lazada, Zalora).
  • Coordinate with internal teams for inventory, fulfillment, and order processing.
  • Track and analyze sales performance and campaign results.
  • Ensure product information, descriptions, and images are accurate and updated.
  • Collaborate with Australia's online team for marketing assets, content, and brand alignment.
  • Social Media Management
  • Manage Florsheim's social media accounts (Facebook, Instagram, etc.) — content scheduling, posting, and engagement.
  • Create and execute social media calendars and campaigns aligned with brand objectives.
  • Respond promptly to inquiries, comments, and messages on all platforms.
  • Monitor trends and competitor activities to enhance engagement and reach.
  • Coordinate with graphic designers or agencies for creative content needs.
  • Customer Engagement & Support
  • Facilitate online orders and coordinate with stores or logistics for delivery and fulfillment.
  • Address customer inquiries, feedback, and complaints professionally and efficiently.
  • Maintain high customer satisfaction and consistent tone of brand communication.
  • Reporting
  • Generate weekly and monthly performance reports on sales, engagement, and customer feedback.
  • Provide insights and recommendations for improvement and growth.

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