Brand Manager

2 days ago

Quezon City, National Capital Region, Philippines Personal Collection Direct Selling Inc. Full time $90,000 - $120,000 per year

Job Purpose

Spearheads consumer ideation, crafting the entry strategy, product development, go-to-market strategy, and integrated marketing plans to ensure the new product can generate awareness, conversion, and retention among dealers and end consumers. The role is also tasked to ensure on on-time launch of new products that deliver against targets and generate profitability.

Responsibilities and Accountability

Strategic Thinking

  • Develops brand strategy, roadmap, and crafts marketing plans aligned to strategy. Recommends new go-to-market strategies to help create brand demand/credibility and deepen consumer engagement, and an innovation roadmap
  • Identifies best practices and seeks out innovative ideas, and uses them as a springboard for brand planning

Brand & Project Management

  • Develops, implements, and manages assigned new products, mindful of the timetables, and driven by a deep understanding of consumer needs, company strategic goals, and financial hurdles
  • Analyzes market intelligence data as input for brand plans. Identifies and summarizes industry trends and implications to the brand. Analyzes products and competitive brands to recommend how to gain a competitive edge and brand differentiation

Excellence in Planning & Execution

  • Able to execute flawlessly and on time, identify and focus on the critical few initiatives that deliver maximum business results
  • Ensures and delivers quality initiatives and executions of the assigned new products and does post evaluations to assess performance vs targets and identify key learnings, corrective actions

Budget Planning & Monitoring

  • Has the ability to integrate marketing plans with budgets to establish sales, market shares, and profitability targets.
  • Assesses and objectively substantiates the value of marketing campaigns, programs, and initiatives to better measure and manage marketing investments and deliver business results.

Qualifications

  • At least 5-7 years brand management experience in the FMCG industry, ideally with a background in Personal Care, Skin Care, Health categories from top FMCG companies
  • Able to develop and operationalize go-to-market strategies and plans
  • Highly strategic, adept at analyzing market data, spotting trends, and identifying appropriate action plans
  • Able to identify consumer unmet needs and unarticulated needs and use them as a springboard for brand opportunities
  • Strong project management skills and highly results-driven
  • Agile and able to thrive in a dynamic, fast-paced environment
  • Innovative thinker who constantly seeks ways to improve processes
  • With a Bachelor's degree, preferably in Marketing, Business Management, or any related course

  • Director, Brand Marketing

    2 days ago

    Quezon City, National Capital Region, Philippines Brand & Marketing Full time $90,000 - $120,000 per year

    Lead the development and execution of innovative marketing strategies to strengthen the positioning of our integrated resort and maximize business performance across key business units, including Hotel, F&B, Retail and Gaming. Utilize data-driven insights to identify and capitalize on opportunities for growth, customer engagement and brand building within...

  • Brand Manager

    2 days ago

    Quezon City, National Capital Region, Philippines DALI Everyday Grocery Full time ₱800,000 - ₱1,200,000 per year

    Key ResponsibilitiesDevelop and Execute Brand Strategy – Create and implement strategies to strengthen the company's footwear brand presence and positioning in the Philippine market.Product & Collection Planning – Work closely with merchandising and design teams to curate footwear assortments that align with brand identity, consumer trends, and seasonal...

  • Brand Manager

    2 days ago

    Quezon City, National Capital Region, Philippines CPEFOODS PHILS INC. Full time $60,000 - $80,000 per year

    About the role As a Brand Manager at CPEFOODS PHILS INC.', you will be responsible for developing and executing effective marketing strategies to drive brand awareness, engagement, and growth. This is a full-time position based in Quezon City, Metro Manila. You will play a crucial role in shaping the brand identity and positioning of our products within the...

  • Brand Manager

    2 days ago

    Quezon City, National Capital Region, Philippines Marketex Enterprises Full time ₱400,000 - ₱480,000 per year

    About UsMarketex Enterprises is a dynamic, multi-industry company managing innovative brands across alcoholic beverages and events. We are seeking a highly skilled Brand Manager to oversee and elevate multiple brands, ensuring strong market presence, engagement, and revenue growth.Key ResponsibilitiesBrand Strategy & Development: Craft and execute brand...

  • Brand Manager

    2 days ago

    Quezon City, National Capital Region, Philippines BonChon Chicken Full time $40,000 - $80,000 per year

    Brand ManagerDuties & Responsibilities:Brand Strategy: Develop and implement brand strategies, conducting market research to understand customer trendsCampaign Management: Lead marketing campaigns across digital, social, and print channelsBrand Messaging: Maintain consistent brand voice and messaging across all communication channelsMarket Analysis: Track...

  • Brand Manager

    2 days ago

    Quezon City, National Capital Region, Philippines Personal Collection Direct Selling Inc. Full time $80,000 - $120,000 per year

    Key FunctionsDrives revenue and profitability growth of the assigned brand/sDevelops the brand portfolio strategy and identifies potential new products based on comprehensive research of market trends and opportunities, consumer latent needs, and key business insights that will generate competitive advantage of PC versus other DS and retail brands.Develops...

  • Brand Manager

    2 days ago

    Quezon City, National Capital Region, Philippines United Limsun International Trading Corporation Full time $40,000 - $80,000 per year

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.ResponsibilitiesResponsibilities:Define, formulates, conceptualize, and execute a business plan and strategic...

  • Brand Manager

    5 days ago

    Quezon City, National Capital Region, Philippines Personal Collection Direct Selling Inc. Full time

    Corporate Talent Acquisition Lead at Personal Collection | Operations | FinTech | E-commerce | Healthcare | CommercialJob PurposeSpearheads consumer ideation, crafting the entry strategy, product development, go-to-market strategy, and integrated marketing plans to ensure new product is able to generate awareness, conversion and retention among dealers and...

  • Brand Manager

    2 days ago

    Quezon City, National Capital Region, Philippines WILCON DEPOT, INC. Full time ₱600,000 - ₱1,200,000 per year

    Role DescriptionThe position is responsible for ensuring that assigned product lines resonate with both current and potential customers. This involves recommending and managing strategic plans and activities in collaboration with Marketing, Visual Merchandising, Retail Development, and Operations to enhance product awareness and market relevance.Key...

  • Brand Manager

    2 days ago

    Quezon City, National Capital Region, Philippines Personal Collection Direct Selling Inc. Full time $50,000 - $100,000 per year

    This person will assist in product innovation projects across new segments and formats under the Health, Nutrition, and Food categories, under the supervision of the Lifelab Health & Nutrition Category Director. The primary responsibility is to drive the end-to-end process of product ideation, incubation, commercialization, and post-launch evaluation to...