Market Research Specialist/ Social Media Listening

20 hours ago

Meycauayan, Central Luzon, Philippines NESTLE BUSINESS SERVICES AOA INC Full time ₱300,000 - ₱600,000 per year

POSITION SNAPSHOT

Location: Open slots for Meycauayan, Bulacan

Company: Nestlé Business Services AOA, Inc.

Full-time, Hybrid

Bachelor's Degree

A DAY IN THE LIFE …

Monitoring of digital and social media channels, collecting, structuring, analyzing data, generating insights and giving actionable recommendations that contribute to the digital strategy of the Market, Brands and relevant functions.

· Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem and crisis listening.

· Gather business requirements and feedback, analyze them, and transform into actionable recommendation to ensure accurate and timely delivery of reports and ad-hoc requests.

· Perform independently ad-hoc analysis/ research as required by business to deliver clear, concise and actionable insights and findings to relevant stakeholders. Present findings to internal and external stakeholders.

· Social listening to identify potential reputational risks and giving timely report to help Market/Brands to help prevent issue escalation, provide support in issue management

· Maintain PowerBI reports by extracting, collecting, and consolidating the data to save it on repository location like SharePoint. Refresh the report on a periodic basis as aligned with Market. Contact POC if there is any issues and challenges on the reports.

· Keep track of trending conversations in our community and across our competitors to provide actionable insights to Partners that will improve messaging and content creation.

· Set alignment calls with Market Partners, Brand Teams and eBusiness Lead to present the report, insights, and recommendations.

· Work closely with Brand teams/Businesses/Functions on the day-to-day execution of analytics projects and initiatives to support them in meeting their performance objectives.

· Attend and facilitate alignment calls with Market Partners to monitor action items and ensure that all needed support are being addressed.

· Ensure all relevant data is processed, labelled/tagged, and structured accurately in corresponding digital and media analytics tool

ARE YOU A FIT?

Bachelor's degree in Communications and other related courses

6-12 months of experience working in Digital and Social Media Listening

Strong knowledge of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok)

Knowledge in different digital metrics across social media platforms

Specific hands-on experience with social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics or similar)

Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.

Proficient user of MS Word, PowerPoint and Excel

Data visualization experience with Power BI or similar tools is a plus

Strong data analysis and problem-solving skills.

Background working with analytical tasks

Proficiency in English language for both written and oral.

Working with high-volume, multi-platform, complex tasks

Exposure to working in a corporate and multi-cultural setting

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