Product Manager

2 weeks ago

Manila, National Capital Region, Philippines GCash Full time ₱30,000 - ₱60,000 per year

Job Overview:

As a
Product Manager - Acquisition & Strategic Partnerships
, you will lead the charge in driving new GXI GCash Card acquisitions and establishing high-value partnerships. This critical role focuses on expanding the card's reach through strategic partnerships and optimizing the customer acquisition strategy. You will also play a key role in managing the profitability (P&L) and growth of the card product.

Key Responsibilities:

1. Product Strategy & Acquisition Growth:

  • Define and execute the product strategy to drive new card issuance and customer acquisition across various channels (in-app, digital, retail, and public sector partners).
  • Manage the card's acquisition P&L by optimizing Customer Acquisition Costs (CAC) and improving card activation rates.
  • Conduct market research and competitor analysis to identify acquisition gaps and high-potential customer segments.
  • Collaborate with Marketing and Growth teams to design, implement, and track A/B tests and acquisition campaigns.
  • Analyze customer onboarding flows and data to remove friction points and optimize the card issuance process.

2. Strategic Partnership Management & Value Creation:

  • Identify, evaluate, and onboard high-impact partners (banks, retailers, payment processors, etc.) to drive card acquisition and enhance the card's value proposition.
  • Structure and negotiate commercial agreements with partners, ensuring scalability and alignment with GCash's long-term strategy.
  • Act as the primary product liaison for partners, aligning on joint initiatives and Go-To-Market plans.
  • Work with Legal, Compliance, and Risk teams to ensure all partnerships and acquisitions comply with regulatory standards (e.g., KYC, BSP).
  • Lead the execution of new partner integrations, collaborating closely with engineering and technical teams.

3. Cross-functional Execution & Go-to-Market (GTM):

  • Lead the GTM strategy for new acquisition channels and partner-driven features.
  • Ensure successful delivery of solutions in alignment with both partner needs and internal objectives.
  • Collaborate across teams, including Marketing, Sales, Operations, and Customer Support, to ensure smooth product execution.

Required Skills & Experience:

  • 3-5 years
    of experience in
    Product Management
    , preferably in
    FinTech, Payments, or Banking
    , with a focus on customer acquisition and partnership-driven growth.
  • Strong knowledge of
    digital acquisition funnels
    , conversion rate optimization (CRO), performance marketing metrics (e.g., CPA, LTV, CAC), and A/B testing.
  • Excellent skills in
    commercial negotiations
    and building strategic partnerships.
  • Data-driven
    with strong analytical abilities to assess acquisition and partnership performance.
  • Deep understanding of
    regulatory compliance
    (e.g., BSP, KYC, AML) in financial services and customer acquisition processes.
  • Proficiency in
    Agile methodologies
    and the ability to prioritize features and initiatives based on business value and strategic alignment.

Preferred Skills:

  • Experience with
    digital acquisition
    for financial products (e.g., credit cards, debit cards, loans).
  • SQL proficiency
    for advanced data analysis.
  • Experience in a
    regulated banking or Electronic Money Issuer (EMI)
    environment.

Why Join Us?

At GCash, you'll be part of a fast-paced, innovative team transforming the future of payments in the Philippines. As a
Product Manager
, you'll drive key initiatives to grow our card product and forge meaningful partnerships. If you're passionate about customer acquisition, strategic partnerships, and product growth, we'd love to have you on board

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