Product Manager
5 days ago
PRIMARY OBJECTIVE
Responsible for the management of product life cycle from pre to mature product phase - management, brand planning and commercialization. The product manager will be in charge in sustaining product entry and growth.
The role reports directly to the Marketing Head and Public Affairs
Key Responsibilities:
· Planning and executing strategic business and marketing plans and all marketing activities, in coordination with internal stakeholders
· Ensuring achievement of brand targets, product growth and market share (MS)
· Analyzes product sales performance, products margins and profitability, sales computations & recommends action plans to grow sales/product categories
· Development of marketing promotional tools and advertising assets
· Provide training and presentations to various departments
· Medical support in KOL activities, congresses, and other medical related events
· Discussion partner for first, second and third-line professionals such as HCPs and other medical professionals
· Manage financial responsibility for advertising and promotions (A&P)
· Adherence to company SOP and internal compliance
Key Accountabilities:
· Achievement of Brand and Sales Targets
· Development and Execution of Marketing Plans
· Budget Management
· Cross-Functional Collaboration
· Market Research and Insights
· Launch of New Products
· Digital Marketing and Promotional Tools
· Stakeholder Engagement
Key Requirements:
· Bachelor's Degree of any related course.
· Proficiency in both written and spoken English, with the ability to communicate complex ideas clearly and effectively.
· More than 2 years of experience in marketing
· Experienced in OB products and proficient in OB promotion with strong OB network, an advantage.
· Strong communication, organization, prioritization, and time management skills.
· Proficient in customer and market insight.
· Experience in marketing execution and monitoring.
· Analytical skills, with the ability to perform data correlation and triangulate data from various sources.
· Digital marketing capabilities
· Good interpersonal skills, collaboration/negotiation skills.
· Advanced skills on Microsoft Excel and PowerPoint are a must.
· Solution-oriented and resourceful.
· Sound decision-making skills and self-motivated.
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