Local and Trade Marketing Manager

3 days ago

Pasay, National Capital Region, Philippines Watsons Personal Care Stores (Philippines), Inc. Full time ₱1,500,000 - ₱2,500,000 per year

Job Summary:

Our Local and Trade Marketing Manager is responsible for developing and executing in-store and in-mall activation strategies and ensuring the seamless implementation of trade marketing cascades. The role also focuses on analyzing and driving promotional effectiveness to deliver maximum business impact. The Trade Marketing Manager will work closely with brand and sales teams to align trade plans with overall business objectives.

This role focuses on:

A. In-store and in-mall activations:

  • Developing and managing a calendar of activations, including product launches, promotional campaigns, and brand showcases, to drive customer engagement and sales.
  • Partnering with malls and retail stores to secure premium spaces and ensure effective execution of activations.

B. Operations and trade marketing cascades:

  • Collaborating with cross-functional teams to communicate and execute trade marketing plans efficiently across stores.
  • Ensuring on-ground teams are equipped with necessary materials, tools, and training to support promotions and activations.

C. Promo effectiveness and ROI tracking:

  • Designing and implementing systems to measure the success of trade promotions, focusing on sales uplift, customer acquisition, and brand visibility.
  • Continuously optimizing trade marketing investments to maximize ROI.

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