Trade Marketing Manager

Role: Trade Marketing Manager - Individual Contributor

Set-up: Remote with occasional onsite meetings

About the Role:

The Trade Marketing Manager plays a vital role in driving brand awareness, increasing sales, and supporting our retail and distribution partners across markets. You'll partner closely with Sales, Brand, and E-commerce teams to plan and execute high-impact, data-driven trade initiatives—online and offline.

Key Result Areas (KRAs) & Responsibilities:

Sales Collaboration & Alignment:

• Proactively liaise with Sales and E-commerce account managers across markets to align commercial and marketing plans.
• Repurpose and localize brand assets for tactical and promotional use by channel/market.
• Build and maintain a structured sales & promo calendar to ensure timely execution and visibility of activities.

Co-Marketing Campaign Development:

• Educate retailers/distributors on brand stories, new products, and campaigns; coordinate with the Brand Group as needed.
• Support partners with omni-channel activation: in-store displays, social, websites, OOH, PR, events.
• Co-create impactful campaigns and exclusive offers tailored to partner objectives to lift sell-in/sell-out.
• Amplify brand content via partner platforms (blogs, features, PR) to increase reach and credibility.
• Implement a tiered account management approach to nurture key partners and strengthen loyalty.

Online Marketing Management:

• Execute online tactical assets (banners, LPs, paid media) focused on engagement, conversion, and measurable ROI.
• Conduct regular audits of partner and internal digital touchpoints; report insights and recommendations to the Digital Assets Manager.
• Track asset and campaign performance vs. sales goals; drive continuous optimization using data and testing.

Ad Hoc:

• Perform other tasks as assigned, individually or as part of project squads/committees.

Profile & Qualifications:

Education:

• Bachelor's degree in Marketing, Business Administration, or a related field.

Work Experience:

• Proven experience in Trade Marketing or Channel/Customer Marketing (FMCG/consumer goods preferred), managing omni-channel activations with retailers and distributors across multiple markets.

Core Skills & Competencies:

• Strong commercial acumen; able to translate brand strategy into channel-ready promotions and toolkits.
• Excellent stakeholder management and presentation skills; comfortable leading partner reviews.
• Project management discipline: calendars, critical paths, budgets, and post-mortems.
• Data-driven mindset: reads dashboards, identifies insights, and takes corrective action quickly.
• Content localization and asset briefing skills (point-of-sale, digital, retail media).
• Familiarity with retail media networks, marketplace tools, and e-commerce mechanics (e.g., vouchers, bundles, paid search/display).

AI Application & Digital Knowledge (Required):

• Hands-on use of AI tools to speed up and improve work quality, such as:
• Creative & Copy: ChatGPT for variant copy and localization; image tools for mockups/POC; AI-assisted video resizing/captioning.
• Analytics & Reporting: GA4/Looker Studio or equivalent for funnel tracking; AI-assisted analysis to summarize performance and surface insights.
• Workflow Automation: Using AI/automation to build calendars, QA assets, generate checklists, and standardize partner sell-in decks.
• Testing & Optimization: Setting up AI-aided A/B tests for headlines, thumbnails, and ad creatives; using predictive suggestions to improve CTR/ROAS.
• Ability to write clear prompts and apply guardrails for brand tone, legal, and regulatory compliance.

Nice to Have:

• Experience with CRM/loyalty mechanics, trade spend optimization, or retail media planning.
• Knowledge of marketplace operations (Shopee/Lazada/Amazon) and performance levers.

Success Metrics (first 6–12 months):

• On-time, in-full delivery of the sales & promo calendar across priority markets.
• Incremental sell-out from co-marketing campaigns (e.g., lift in baseline, promo ROI, repeat rate).
• Improved digital asset performance (CTR, CVR) through quarterly optimization loops.
• Partner satisfaction and engagement scores; growth in tiered key accounts.
• % of routine tasks automated or AI-assisted (time saved and error reduction).

Ways of Working:

• Reports to: Senior Trade Marketing Manager
• Works closely with: Sales, Brand Group, E-commerce, Digital Assets, Supply/Trade Ops.
  Travel: May have occasional market and partner visits as required.

How to Apply:

Send your CV/portfolio to , and a brief note describing one trade campaign you led, including objectives, partner type, your role, results, and how you used AI at any step of the process.