Marketing Lead

5 days ago

Philippines Smart Outsourcing Solution Full time

Job Title: Newsletter & Audience Growth Marketing Lead – Digital Publication

Employment Type: Full-Time

Location: Remote – Philippines

About the Role:

We're looking for a hands-on Newsletter & Audience Growth Marketing Lead to take full ownership of audience and subscriber growth for our digital publication. This role is pure growth execution—not editorial writing. You will manage subscriber acquisition, newsletter performance, social media growth, funnel optimization, and partner-driven distribution.

You'll work closely with a shared designer (50% allocation), but otherwise operate independently. This is ideal for a highly analytical, execution-driven growth operator who thrives on results.

Key Responsibilities:

  • Subscriber Growth & Funnel Ownership: Own the full end-to-end subscriber acquisition funnel, optimize website conversion, lead magnets, referrals, challenges, and retention strategies.
  • Newsletter Growth & Email Performance: Manage weekly newsletter performance, build onboarding/engagement/win-back flows, optimize subject lines, CTAs, and click-throughs, and convert content into measurable subscriber growth.
  • Social Media Ownership: Drive daily social strategy and posting cadence, direct designer on content assets, manage community engagement, and use social as a growth engine.
  • Partnerships & Distribution Growth: Build partner-driven subscriber funnels, launch co-branded referral systems, and track & optimize partner performance.
  • Data, Insight & Optimization: Track net subscriber growth, cost per subscriber, engagement depth, churn, and use cohort analysis for weekly optimization.
  • Reporting & Performance Control: Produce weekly reports and a clear optimization roadmap on growth, newsletter performance, social reach, and funnel conversion.

Required Experience:

  • Proven experience growing a newsletter or digital publication.
  • Direct responsibility for subscriber acquisition and retention.
  • Hands-on experience with email platforms such as Beehiiv, Mailchimp, Klaviyo, or similar.
  • Demonstrated success using social media as a growth engine.
  • Track record of scaling an engaged audience.

Candidate Profile:

  • Hands-on growth operator who executes rather than delegates.
  • Highly analytical and data-driven.
  • Execution-focused with high personal output.
  • Commercially minded with strong understanding of audience psychology.
  • Comfortable owning all subscriber growth performance independently.

Why Join Us:

This is an opportunity to lead and shape the growth of a digital publication while having a direct, measurable impact on audience and revenue. You'll have full autonomy, ownership, and the ability to test, iterate, and scale.

Apply Now:

If you are a results-driven, highly analytical marketer with proven success in newsletter and audience growth, we want to hear from you.

Job Type: Full-time

Pay: Php35, Php65,000.00 per month

Benefits:

  • Work from home

Application Question(s):

  • Do you have direct experience growing a newsletter or digital publication, including subscriber acquisition and retention? If yes, briefly describe.
  • Which email marketing platforms have you directly managed? (Beehive, Mailchimp, Klaviyo, Others - please specify)
  • Have you used social media as a growth engine to drive newsletter or subscriber acquisition, not just content posting?
  • Are you comfortable analyzing subscriber and engagement data, performing cohort analysis, and using insights to optimize growth strategies?
  • What is your expected salary range for this position?

Work Location: In person

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