Head of Video

Head of Video (DTC : UGC, Reels, Testimonials, VSLs) Join to apply for the Head of Video (DTC : UGC, Reels, Testimonials, VSLs) role at Maneuver Marketing . We’re looking for a sharp, systems‑minded Head of Video / Lead Video Editor to lead post‑production across two high‑output video teams. This role is about building and scaling one of the most important creative engines at Maneuver. You will own the full spectrum of post‑production across direct‑response VSLs, UGC, influencer content and branded storytelling, and design and optimise systems that make high‑performing ads repeatable, scalable, and unstoppable. What You’ll Do Team Leadership & Development Build, mentor and scale a high‑performing post‑production team Lead hiring & onboarding of new video editors to support team growth Foster a culture of creative excellence, accountability, and innovation Set clear goals, career paths, and provide regular coaching and feedback Creative Testing & Concept Innovation Partner with cross‑functional teams (Growth, Strategy) to test new video ad styles and formats Leverage insights from performance data, Meta Ad Library, A/B test reports, etc. Track and optimise KPIs: new concept win %, version count per top performer, and % of creative tests successfully scaled Revive older winning concepts with fresh cuts and/or creative re‑interpretations Workflow, Training & System Design Build scalable video production processes, including naming conventions, review systems (e.g. Frame.io), and file management workflows Own checklists, editing SOPs across platforms (Meta, TikTok, YouTube, etc.) Lead weekly 1:1s and quarterly growth reviews with the editing team Coach editors in platform‑native editing trends, pacing, hooks, and emerging storytelling formats Performance & Compliance Work closely with Growth to understand what edits are driving ROAS, CTR, watch time, etc. Use performance insights to train editors, guide shot prioritisation, and influence future scripting Ensure all content meets platform ad policies and regulatory guidelines (FTC, FDA, Meta, TikTok) Review creator/influencer content for compliance, brand tone, and edit polish before publishing Creative & Editorial Oversight Direct, brief, and review video content across long‑form and short‑form formats Collaborate with scriptwriters and producers to ensure scripts align with available footage and talk editing notes Oversee editing across channels: VSLs, Reels, Influencer, Content, UGC, Testimonials and more Manage versioning timelines, final exports, and delivery across marketing and creative teams Digital Asset Management Centralization Architect and maintain a centralised footage library for fast, consistent reuse Design and implement a metadata system: tag footage by hook type, product, call‑to‑action, emotional tone, visual style, content format, performance level, and rights clearance Partner with the script and strategy teams to tag top‑performing content and close the loop between performance and creative Lead the asset management initiatives to support raw asset ingestion, sorting, and basic assembly edits How You’ll Succeed Maneuver is driven by OKRs, KPIs & data‑driven, we are not just Mad (wo)men, but Math (wo)men. Multiple metrics will serve as the basis of your performance and success within this role and the company: Key Objective #1: Exponential Growth In Platform Spend Key Objective #2: Establish Repeatable, Proven Video Ads Playbook Key Objective #3: Scale Net New Concepts + Variant Variety What You Bring 5–7 years of experience in video post‑production, with at least 2 years managing a team, ideally in Health & Wellness, Supplements, or Beauty industry Strong editorial instincts, with a deep understanding of both direct response and social storytelling Expert‑level Adobe Premiere & intermediate After Effects, with bonus points for Frame.io and Drive‑based libraries A builder’s mindset, you think in scalable systems and workflows Performance‑aware: you care about what drives conversion, engagement, or scroll‑stopping impact (hook, CTA) Familiarity with compliance in wellness/health products (FTC/FDA) or a willingness to learn fast Bonus: Experience working with influencers and raw UGC from varied quality sources Seniority level Director Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing Industries: Retail Health and Personal Care Products Referrals increase your chances of interviewing at Maneuver Marketing by 2x. #J-18808-Ljbffr