Marketing Lead

5 days ago

Philippines Smart Outsourcing Solution Full time

Job Title: DTC Performance & Brand Marketing Lead – Luxury E-Commerce (Shopify)

Employment Type: Full-Time

Location: Remote – Philippines

About the Role:

We are seeking a hands-on, commercially driven DTC Performance & Brand Marketing Lead to take full ownership of our luxury direct-to-consumer e-commerce brand. This role is not for delegators—you will personally manage all aspects of revenue growth, performance marketing, CRM, social media, and brand execution. You will work closely with a shared designer (50% allocation) and a part-time SEO specialist, but will otherwise operate independently.

Key Responsibilities:

  • Shopify DTC Revenue & Conversion: Full ownership of Shopify performance and conversion rate optimization, including PDPs, collections, upsells, checkout, and AOV.
  • Paid Media Execution (Meta + Google): Build, manage, and optimize paid campaigns; monitor ROAS, CAC, scaling logic, and creative testing.
  • CRM, Email & Retention (Klaviyo): Build and optimize automated flows and campaigns; drive retention, replenishment, and email revenue generation.
  • Social Media Ownership: Develop brand strategy, tone, and posting cadence; oversee content execution with designer support.
  • Brand Guardianship & Creative Direction: Serve as final authority on tone, visuals, campaigns, and storytelling; ensure consistent luxury brand positioning.
  • Campaigns, Bundles & Commercial Planning: Plan gifting calendars, seasonal campaigns, product launches, and bundles.
  • SEO Management: Set priorities and own performance outcomes while SEO specialist executes.
  • Reporting & Performance Control: Weekly reporting on revenue, ROAS, CRM, AOV, CVR, and social performance metrics.

Required Experience:

  • Extensive hands-on Shopify ownership.
  • Proven experience managing Meta and Google Ads campaigns with direct performance responsibility.
  • Advanced CRM/Klaviyo expertise.
  • Experience in premium/luxury fragrance, beauty, grooming, or lifestyle brands.
  • Direct ownership of brand social media presence.

Candidate Profile:

  • Hands-on operator who thrives executing rather than delegating.
  • Highly analytical and commercially aggressive.
  • Strong brand sensitivity and execution discipline.
  • Comfortable taking full ownership of digital performance without a team.

Why Join Us:

This is an opportunity to lead and shape the digital presence of a luxury e-commerce brand while driving measurable business growth. You will have autonomy, accountability, and direct impact on commercial results.

Apply Now:

If you are a results-driven, brand-sensitive operator with a proven track record in luxury e-commerce, we want to hear from you.

Job Type: Full-time

Pay: Php35, Php65,000.00 per month

Benefits:

  • Work from home

Application Question(s):

  • Do you have hands-on experience managing a Shopify store, including optimizing product pages, collections, checkout, and average order value (AOV)?
  • Which paid media platforms have you directly managed for business growth?(Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads)
  • Have you directly managed email marketing and automated flows using Klaviyo or a similar CRM platform?
  • Have you worked on marketing for a luxury or premium brand (fragrance, beauty, grooming, or lifestyle)?
  • What is your expected salary range for this position?

Work Location: Remote

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