Marketing Intelligence Manager

1 day ago

Pasay, National Capital Region, Philippines Ace Hardware Full time $104,000 - $130,878 per year
  • Bachelor's Degree
  • At least 8 years of experience as a Market Analyst with hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations
  • Strong analytical skills with proficiency in data analysis tools (MS Office, Excel, pivot tables, BI tools, dashboard creation, social media listening tools; eg. Meltwater, Socialbakers, Sprinklr, Google Analytics, etc.).

The Marketing Intelligence Manager will be responsible for:

  • Delivering data-driven conclusions in reports, dashboards, and presentations that address business questions
  • Monitoring competitor and industry activity, including benchmarks, trend analysis, and emerging market trends
  • Developing strategic marketing KPIs and measuring protocols for all marketing activations.
  • Implementing 3rd party measurement solutions with a learning agenda extending, but not limited to, strategic decision making, identifying market opportunities, optimizing marketing effectiveness, & mitigating risks.
  • Leading in the integration and mining of membership/loyalty data points, which serves as our primary source for marketing intelligence
  • Collaborating with internal partners in merchandising, media, marketing, and others, in the collection of 1st party data
  • Standardize processes by identifying pain points, best practices, and driving alignment across all business units

Job Type: Full-time

Benefits:

  • Company events
  • Free parking
  • Gym membership
  • On-site parking

Work Location: In person

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