
Marketing Intelligence Manager
4 days ago
- Bachelor's Degree
- At least 8 years of experience as a Market Analyst with hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations
- Strong analytical skills with proficiency in data analysis tools (MS Office, Excel, pivot tables, BI tools, dashboard creation, social media listening tools; eg. Meltwater, Socialbakers, Sprinklr, Google Analytics, etc.).
The Marketing Intelligence Manager will be responsible for:
- Delivering data-driven conclusions in reports, dashboards, and presentations that address business questions
- Monitoring competitor and industry activity, including benchmarks, trend analysis, and emerging market trends
- Developing strategic marketing KPIs and measuring protocols for all marketing activations.
- Implementing 3rd party measurement solutions with a learning agenda extending, but not limited to, strategic decision making, identifying market opportunities, optimizing marketing effectiveness, & mitigating risks.
- Leading in the integration and mining of membership/loyalty data points, which serves as our primary source for marketing intelligence
- Collaborating with internal partners in merchandising, media, marketing, and others, in the collection of 1st party data
- Standardize processes by identifying pain points, best practices, and driving alignment across all business units
Job Type: Full-time
Benefits:
- Company events
- Free parking
- Gym membership
- On-site parking
Work Location: In person
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