Digital Ads and CRO Specialist

Grow your career with Australia's largest training resources provider

• Work from the comfort of your own home – remove for hybrid or office-based roles
• Be part of a dynamic & successful team
• Great career progression in a rapidly expanding company
• Enjoy the convenience of Australian hours – no night shift and weekend work

ABOUT US

Training Resources Group is a group of 3 B2B companies and 6 brands that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.

ABOUT THE ROLE

We are looking for a performance-focused Digital Ads & CRO Specialist to manage paid advertising campaigns and drive continuous conversion optimisation across our websites and landing pages. You will also support the broader marketing team through data analysis and actionable insights across channels.

You will be responsible for:

• Managing Google and Microsoft Ads
• Improving website and landing page conversions through testing
• Building dashboards and reports that drive decisions across the team

You'll report to the Digital Campaign Manager and work closely with Creative, Content, SEO, Product Marketing, CRM, and Web teams.

This role is structured for approximately 3 days of Ads + CRO, and 2 days of Analytics, Competitor Tracking, and Campaign Support, ensuring a full and meaningful 5-day work week

YOUR RESPONSIBILITIES

Digital Advertising

• Plan, build, and manage ad campaigns on Google and Microsoft Ads
• Conduct targeting, keyword research, bidding, and audience segmentation
• Write and test ad copy; brief creatives to designers
• Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS
• Report weekly performance metrics and suggest improvements
• Stay updated on platform changes and advertising trends

Conversion Rate Optimisation (CRO)

• Track and improve landing page and funnel conversion performance
• Identify friction points using tools like GA4, VWO, or Microsoft Clarity
• Plan and run A/B tests on landing pages, CTAs, forms, and layouts
• Collaborate with the Web Dev and UX team on implementation
• Document results and present actionable insights

Analytics & Marketing Insights

• Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
• Analyse trends across ads, email, SEO, and social campaigns
• Investigate performance drops or anomalies and surface insights
• Work with CRM/Data team to track lead sources and quality
• Recommend tracking improvements in GA4, UTM usage, and event tagging

(Optional) Campaign & Competitor Intelligence

• Monitor competitor advertising trends, offers, keywords, and creative
• Share monthly insight snapshots with marketing and product teams
• Track VET sector market trends that may inform campaign strategy

ESSENTIAL – you must possess these skills:

• 3+ years experience in Google and/or Microsoft Ads (Search, Display, Retargeting)
• Strong analytical skills and performance tracking mindset
• Experience running A/B tests using VWO and identifying CRO opportunities
• Familiarity with GA4, Google Tag Manager, and UTM tracking
• Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
• Excellent attention to detail, written English, and QA ability
• Experience collaborating with design, content, and dev teams

DESIRABLE – bonus if you have experience with:

• Experience with LinkedIn Ads and B2B targeting
• Use of Hotjar, Crazy Egg, Microsoft Clarity, or similar
• Google Ads certification
• Familiarity with WordPress or landing page builders
• Knowledge of SEO principles or email performance analysis
• Experience with CRM tools like ActiveCampaign

KPI – your performance will be based on targets for:

Digital Ads

• CTR (Click-Through Rate)
• CPA (Cost Per Acquisition)
• CPL (Cost Per Lead)
• ROAS (Return on Ad Spend)
• Conversion Volume from Paid Channels
• Ad Quality Scores

Conversion Rate Optimisation

• Landing Page Conversion Rate
• Funnel improvements & test impact
• Bounce rate reduction
• Time-on-page/session improvements
• A/B test frequency and documentation quality

Analytics & Insights

• Dashboard accuracy and consistency
• Insights generated and adopted by the team
• Anomaly detection and action response time
• Reporting completeness and clarity

When you apply, please make sure to include:

• References
• Portfolio of sample work

WHAT'S IN IT FOR YOU?

• Work less Enjoy a 7.5-hour workday instead of 8
• Enjoy more vacation leave Get 10 days in year 1, 15 days leave in year 2, and 20 days in year 3 and thereafter
• Get paid to learn We provide up to 10 days per year for educational/vocational leave
• Subsidies for gym membership, internet and vaccination
• Work from home
• Flexible start and end times between 6-7 AM and 3-5 PM
• No night shifts & weekend work
• Fast career growth & development with our internal promotion
• PHP 100,000 medical coverage for 2 dependents
• Virtual games and events