marketing & pr specialist
2 days ago
JOIN OUR TALENT COMMUNITY
There's a whole world of opportunities in front of you.
Our Purpose
We are Ardent World Inc., an FMCG, in the business of personal care and retail vanity products. AWI is the product of a passionate desire to bring quality, affordable skin care solutions to everyone. We combine passion with science and in-depth analytics to bring products to market that people can feel and see the difference.
A World of Opportunities
AWI Professionals in our talent community share the same passion for excellence and thrives well with these qualities:
- Goal driven mindset;
- Firm understanding of business and economics to develop strategies and grow the business;
- Strong creative and problem-solving skills;
- Strong management and leadership skills: able to get the best of people and inspire them to follow
- Excellent communication skills: can interact with different organizational levels;
- Learning attitude: to keep up with the digital transformation of the organization.
What's in it for you?
- Serve as the primary PR person, driving brand visibility and recognition;
- Develop and utilize your expertise as we gear towards digital transformation and product innovation;
- Pioneer and champion PR strategies for the brands;
- Promote and lead the organization in utilizing our technology;
- Maximize career growth opportunities within the organization.
Professional Experience and Required Qualifications:
- Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, or any related field.
- At least 3 years of relevant experience in PR, preferably in beauty, skincare, lifestyle, or FMCG industries.
- Strong media network and proven experience in managing media relationships and press features.
- Familiarity with PR analytics, media monitoring tools, and basic reporting formats.
- Has a finger on the pulse of beauty/lifestyle trends and pop culture to help brands stay relevant and media-worthy.
Essential Job Functions:
- Develop, execute, and manage effective public relations strategies for Gluta-C and Moringa-O2 to drive brand awareness, credibility, and affinity.
- Craft compelling press releases, media kits, and key messaging that align with each brand's voice and campaign objectives.
- Build and maintain strong relationships with lifestyle editors, journalists, influencers, and media outlets (traditional and digital).
- Coordinate media coverage, interviews, and brand feature placements to boost visibility and engagement.
- Monitor media trends, competitor activities, and emerging PR opportunities to recommend timely and brand-aligned stories.
- Support event publicity and activations (product launches, campaigns, CSR), ensuring consistent communication and messaging.
- Collaborate closely with the social media, marketing, and creative teams to ensure integrated communications across platforms.
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