Sr. Manager, Demand Generation

Position: Sr. Manager, Demand Generation

Location: Manila, Philippines

Work setup & shift: **Onsite/Dayshift

Why join MicroSourcing?

Responsibilities:The Director of Demand Generation will design, lead, and scale MicroSourcing's demand generation engine. This senior leader will be accountable for delivering qualified pipeline and measurable revenue impact, with direct accountability for all digital channels, media & placements, nurture programs, campaign strategy & execution, and the Marketing Automation platform. The ideal candidate has a proven track record in B2B growth marketing, account-based strategies, and leading global demand generation teams that fuel sales expansion.

Main Activities:**

● Develop and execute a comprehensive global demand generation strategy that directly supports

corporate revenue targets and market expansion.

● Design and run integrated campaigns (digital, paid media, email, SEO, SEM, content syndication, etc.) to

drive awareness, engagement, and qualified opportunities.

● Build and manage strategic relationships with agencies, vendors, and industry analysts to extend

MicroSourcing's market reach, strengthen positioning, and accelerate demand impact. Set partner

performance benchmarks and accountability measures to support scalable demand generation

programs.

● Leverage marketing automation and CRM tools (HubSpot) to optimize lead management, scoring, and

nurturing.

● Drive continuous A/B testing, experimentation, and data-driven optimization across campaigns.

● Manage funnel KPIs, OKRs, and dashboards to track marketing performance and contribution to

pipeline.

● Own the demand generation budget, forecasting, and ROI reporting.

● Lead and mentor a high-performing

Core Competencies:

● Strong understanding of revenue operations and the link between marketing activities, pipeline health,

and sales outcomes.

● Ability to design and execute global demand generation strategies aligned to revenue goals.

● Proven experience running multi-channel campaigns that drive measurable pipeline growth.

● Strong skills in analytics, funnel management, and marketing automation/CRM platforms.

● Cross-department and level stakeholder management

● Thrives in fast-paced environments with a test-and-learn approach to optimization.

Qualifications:

● 10+ years in B2B demand generation or growth marketing, including at least 5 years in leadership.

● Strong track record of building high-performing teams and scaling demand generation functions.

● Expertise in digital acquisition, funnel management, and marketing analytics.

● Hands-on experience with marketing automation and CRM platforms.

● Data-driven, analytical thinker who thrives on testing, optimization, and measurable results.

● Strong communicator and collaborator with executive presence and cross-functional influence.

● Experience in outsourcing, professional services, or global B2B markets.

● Experience in US B2B growth / demand generation marketing.

Other Position Requirements:

● Ability to work independently and take ownership of growth marketing.  

● Strong attention to detail and ability to work under tight deadlines.  

● High level of adaptability to manage change and work in a fast-paced environment.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%

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