SEO Specialist

2 days ago

Remote, Philippines Remote Staff Full time ₱40,000 - ₱80,000 per year
Job Description

Key Responsibilities

  • Conduct comprehensive keyword research and competitor analysis to guide content creation and strategic planning.
  • Develop and implement both on-page and technical SEO best practices to ensure optimal website performance and indexing.
  • Analyze and improve website structure, load times, and mobile responsiveness using tools such as Google Search Console and PageSpeed Insights.
  • Create and optimize engaging and SEO-friendly content in coordination with copywriters and content strategists.
  • Collaborate with the web development team to ensure SEO best practices are properly implemented on newly developed code, using HTML, CSS, JavaScript, and PHP.
  • Manage and regularly update WordPress or other CMS platforms to keep site content relevant and optimized.
  • Execute schema markup strategies to improve visibility in rich snippets and voice search.
  • Develop and maintain a strong link-building framework through ethical outreach and digital PR campaigns.
  • Manage and optimize Google My Business listings, leveraging local SEO tactics to boost visibility in regional searches.
  • Use analytics tools such as Google Analytics and Hotjar to evaluate site performance and identify opportunities for conversion rate optimization (CRO).
  • Apply UX/UI principles to improve site usability and increase user engagement.
  • Collaborate with social media teams to align SEO strategies with broader content marketing and social media marketing initiatives

Key Requirements

  • Proven experience as an SEO Specialist or similar digital marketing role.
  • Strong knowledge ofSEO practicesincluding technical SEO, on-page optimization, and keyword strategy.
  • Experience withcopywriting, content writing, andblogging.
  • Ability to write, edit, and proofread content tailored for both SEO and user experience.
  • Solid understanding ofHTML, CSS, and basic programming to assist in technical optimization.
  • Experience withGoogle Search Console,Google Analytics,Hotjar,PageSpeed Insights, andWordPress.
  • Skilled inlink-building strategiesanddigital PRoutreach.
  • Familiarity withconversion optimization,UX/UI principles, andengagement strategies.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and as part of a collaborative team.
  • Excellent organizational and communication skills.
  • Knowledge of the construction, manufacturing, or industrial supply industry is a plus.
  • Passionate about staying updated with SEO trends, Google algorithm updates, and best practices.
  • Creative thinker with attention to detail and the ability to manage multiple projects simultaneously.

Off- Page SEO skills

  • Backlink Building
  • Google Business profile Opimization
  • Local SEO citations management
  • Reputation Management & Reviews
  • Social Media Signals
  • Content Promotion and Link outreach
  • Competitor Analysis and Benchmarking
  • Band Mentions Monitoring

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