
SEO and social media marketing specialist
2 days ago
SEO Specialist Job Description
An SEO Specialist helps companies create and optimize their content for better reach and ranking in search engines. Their responsibilities include:
Keyword Research: Analyzing websites to identify the best keywords for a particular web page.
Content Creation: Crafting engaging content that embeds relevant keywords while providing value to potential customers.
On-Page Optimization: Ensuring that websites follow best practices for search engine optimization (SEO). This includes formatting sites properly for smooth navigation on both smartphones and desktop computers.
Backlink Tracking: Monitoring backlinks and keywords already in place to identify any underperforming areas.
Staying Up-to-Date: Keeping abreast of search engine trends to maintain websites' search engine rankings.
Collaboration: Working with marketing and advertising teams to create SEO content.
Competitor Analysis: Keeping track of competitors' strategies and performance.
Link Building: Developing strategies to team up with high-value sites and implement cross-links.
Skills and Qualifications:
Proficiency in keyword research and content optimization.
Strong analytical skills to spot trends and glean insights from data.
Familiarity with pay-per-click advertising.
Ability to collaborate effectively with marketing and advertising teams.
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