Marketing Manager

4 days ago

Pasig, National Capital Region, Philippines WELLBEST GLOBAL CORP. Full time ₱1,200,000 - ₱2,400,000 per year

Key Responsibilities:

​1. Strategic Planning & Execution:

​Develop and implement a comprehensive plan for assigned OTC brands, including brand positioning, target audience definition, and communication strategies.

​Conduct market research and competitive analysis to identify consumer insights, market trends, and new business opportunities.

​​2. Brand Management:

​ Lead the development and execution of all marketing mix elements, traditional advertising, in-store promotions, and public relations, which includes promotion to doctors. And coordinate with digital marketing

Manage expenses ensuring

​​Oversee the creative development and production of marketing materials, ensuring brand consistency and adherence to regulatory guidelines.

​Identify and lead new product development opportunities based on market needs and consumer insights.

​3. Sales & Trade Marketing:

​Partner with the sales team to develop and execute effective trade marketing programs and promotional calendars for key retail partners (e.g., drugstores, mass merchandisers).

An effective activation program to increase brand awareness to generate more sales

​Analyze and interpret sales data to identify growth drivers and areas for improvement.

​Develop and deliver compelling sales presentations and marketing materials to support the sales team in achieving their targets.

Effective activation programs to increase brand awareness and drive sales

​4. Financial & Performance Analysis:

​Monitor brand performance on an ongoing basis and provide regular reports to management.

​Analyze key performance indicators (KPIs) such as sales volume and profitability to measure the effectiveness of marketing campaigns.

​Manage the marketing budget efficiently and effectively to ensure a high return on investment (ROI).

​5. Regulatory & Compliance:

​Work closely with the Regulatory Affairs team to ensure all marketing claims, packaging, and communication materials comply with relevant government regulations

​Stay up-to-date on changes in the regulatory landscape and their potential impact on marketing activities.

Qualifications:

* Bachelor's degree in Marketing, Business Administration, or a related field.

* Minimum of 5 years of experience in OTC product marketing, preferably within the pharmaceutical or consumer health.

* Demonstrated experience in managing successful product activation programs.

* Strong analytical skills and the ability to interpret data to make informed decisions.

* Excellent communication, leadership, and project management skills.

* A solid understanding of the OTC regulatory environment and compliance requirements.

​* Self-motivated, proactive, and able to work in a fast-paced, dynamic environment.

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