Product/ Brand Manager

7 days ago

Taguig, National Capital Region, Philippines Viventis Search Asia Full time $70,000 - $120,000 per year

Brand Manager

The key responsibility of a Brand Manager is to build and maintain a strong, positive brand

image, drive brand growth, and ensure that all brand-related activities align with the

company's overall business goals and strategies.

Reports to: Group Brand Manager

Duties and Responsibilities:

Marketing Strategy and Execution


• Assist in the development and implementation of comprehensive annual and long-

range marketing plans for assigned brands


• Lead the execution of approved marketing programs and promotional activities


• Monitor market trends, competitive activities, and customer insights to identify

opportunities and challenges

Brand Performance and Analysis


• Track and analyze brand performance metrics (sales, market share, adoption rates)

against objectives, identifying key drivers and areas for improvement


• Analyze data from various sources to assess the impact of brand initiatives and make

data-driven decisions


• Conduct monthly Business Review with external partner

Cross-functional Collaboration and Stakeholder Engagement


• Customer Engagement - Internal and External


• Support the sales team with up-to-date product information and training on

marketing messages


• Work closely with other internal departments to ensure seamless execution of

marketing strategies and address specific account needs

Budget Management and Compliance


• Manage allocated marketing budgets responsibly, tracking expenditures and ensuring

cost-effectiveness of initiatives

Qualifications:

Education


• Bachelor's Degree: in Marketing, Business Administration, Science or a related field.


• MBA or other relevant advanced degree is a plus

Experience


• Minimum two years of experience in product management in a multinational

pharmaceutical company


• Preferably has familiarity, knowledge or experience handling Primary care i.e. CVM

Skills & Competencies


• Ability to develop and execute brand strategies that align with the company's overall

business objectives


• Ability to analyze market data and performance metrics to identify trends and

opportunities and inform strategic decisions


• Strong organizational and communication skills


• Strong interpersonal skills collaborating with different stakeholders


• Competency in using MS Office tools - Excel, PowerPoint, Word

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