Product/ Brand Manager
6 days ago
Brand Manager
The key responsibility of a Brand Manager is to build and maintain a strong, positive brand
image, drive brand growth, and ensure that all brand-related activities align with the
company's overall business goals and strategies.
Reports to: Group Brand Manager
Duties and Responsibilities:
Marketing Strategy and Execution
• Assist in the development and implementation of comprehensive annual and long-
range marketing plans for assigned brands
• Lead the execution of approved marketing programs and promotional activities
• Monitor market trends, competitive activities, and customer insights to identify
opportunities and challenges
Brand Performance and Analysis
• Track and analyze brand performance metrics (sales, market share, adoption rates)
against objectives, identifying key drivers and areas for improvement
• Analyze data from various sources to assess the impact of brand initiatives and make
data-driven decisions
• Conduct monthly Business Review with external partner
Cross-functional Collaboration and Stakeholder Engagement
• Customer Engagement - Internal and External
• Support the sales team with up-to-date product information and training on
marketing messages
• Work closely with other internal departments to ensure seamless execution of
marketing strategies and address specific account needs
Budget Management and Compliance
• Manage allocated marketing budgets responsibly, tracking expenditures and ensuring
cost-effectiveness of initiatives
Qualifications:
Education
• Bachelor's Degree: in Marketing, Business Administration, Science or a related field.
• MBA or other relevant advanced degree is a plus
Experience
• Minimum two years of experience in product management in a multinational
pharmaceutical company
• Preferably has familiarity, knowledge or experience handling Primary care i.e. CVM
Skills & Competencies
• Ability to develop and execute brand strategies that align with the company's overall
business objectives
• Ability to analyze market data and performance metrics to identify trends and
opportunities and inform strategic decisions
• Strong organizational and communication skills
• Strong interpersonal skills collaborating with different stakeholders
• Competency in using MS Office tools - Excel, PowerPoint, Word
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