Brand Communications Manager
2 days ago
Job responsibilities:
- Develop and execute public relations strategies that align with the brand and business objectives.
- Cultivate and maintain strong relationships with journalists, media outlets, industry influencers, and stakeholders.
- Act as a primary point of person for all media inquiries and coordinate interviews and press briefings with company leadership.
- Draft and edit compelling press releases, media kits, pitches, articles, and other external and potential internal brand communication initiatives.
- Lead the crisis communication efforts and proactively manage brand reputation.
- Monitor media coverage, analyze PR performance metrics, and report on campaign effectiveness.
- Identify and secure speaking opportunities, awards, and other third-party endorsements.
- Support in internal communication initiatives that are related but not limited to CSR projects, company events, and such.
- Participate in industry events and meetings to support the company's image.
- Collaborate closely with internal departments to execute tasks needed for external
communications.
Job Qualifications:
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- Proven track record of 3-5 years in a PR or communications role.
- Experience in Fintech or Finance is a plus.
- Strong writing and verbal communication skills.
- Demonstrated success in media relations and securing press coverage.
- Experience with crisis communications and brand reputation management.
- Proficiency with media monitoring and analytics tools.
- Ability to work independently and manage multiple projects and has a collaborative spirit.
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