Senior Digital Marketing Manager

Organisations:
Health & Finance Integrated (HFI) & ClaimRight

Location:
Fully Remote — Philippines (WFH), aligned to Australia/Sydney hours (AEST/AEDT)
Employment type:
Full-time, permanent

Compensation:
PHP 90,000–120,000 per month; HMO upon regularization; fully remote/WFH (AU hours).

About Our Brands: HFI & ClaimRight

Health & Finance Integrated (HFI) is a new‑age financial planning social enterprise dedicated to simplifying complex systems for people with disability and their families. We provide clear, accessible financial planning and support services that help clients achieve stability and peace of mind.

ClaimRight is HFI's complementary service focused on helping people navigate complex claims and entitlements with confidence and respect. Together, we combine financial expertise, advocacy, and technology to improve outcomes for our community.

The Opportunity

We're hiring a
Senior Digital Marketing Manager (Paid Social, SEO & Content)
to own our growth engine for both HFI and ClaimRight—ideal for collaborative, team‑first marketers who thrive in remote work. You'll lead strategy and execution—building scalable campaigns, optimising for search, and turning analytics into clear, actionable insights. You'll collaborate across teams and with external partners to deliver measurable impact while staying true to our mission and voice.

What You'll Do (Key Responsibilities)

• Paid Social:
  Plan, launch, and optimise campaigns across LinkedIn and Meta; manage budgets, pacing, creative testing, and audience strategy to hit ROAS/CAC goals.
• SEO:
  Build and execute an SEO roadmap (technical, on‑page, and content). Own keyword research, content briefs, internal linking, schema, and ongoing site health.
• Content:
  Create and curate accessible, mission‑aligned content (landing pages, articles, guides, short‑form social, email nurture) that ranks, educates, and converts.
• Analytics & Reporting:
  Implement GA4/Tag Manager, maintain dashboards (e.g., Looker Studio), perform attribution analysis, and translate data into experiments and next steps.
• Stakeholder Management:
  Communicate clearly with executives, advisers, clinicians, and community partners; brief and manage agencies/freelancers where needed.
• Brand & Accessibility:
  Champion plain language, inclusive design, and accessibility standards (WCAG‑informed) across all digital touchpoints.
• Compliance:
  Ensure marketing in a regulated context (financial services/disability) adheres to relevant policies, privacy and consent standards, and platform guidelines.
• Build Effective Landing Pages
• Promote Events Effectively
• Target clients and referrers through omni-channels

Near‑Term Success (First 90 Days)

• Deliver a
  channel plan
  and
  12‑month growth roadmap
  for HFI and ClaimRight with clear KPIs.
• Stand up
  always‑on paid social
  with creative testing cadence and weekly performance loops.
• Ship a
  technical + content SEO audit
  with prioritised fixes and 90‑day content calendar.
• Implement
  GA4 + GTM hygiene
  and a single source of truth dashboard for leadership.

You'll Bring (Qualifications & Experience)

Must‑haves

• Demonstrated experience in
  social media marketing
  and
  online/performance marketing
  .
• Hands‑on skills in
  Paid Social (LinkedIn/Meta)
  ,
  SEO (technical + content)
  , and
  web analytics (GA4, GSC, GTM)
  .
• Excellent written and verbal
  communication
  ; ability to turn complex topics into plain language.
• Strong
  analytical and problem‑solving
  abilities; test‑and‑learn mindset with clear hypotheses.
• Comfortable working
  independently and remotely
  , with proactive stakeholder updates.

Nice‑to‑haves

• Experience in
  financial services
  , healthcare, or other regulated industries.
• Familiarity with
  WordPress (or similar CMS)
  , marketing automation/CRM, and basic HTML.
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).

What Success Looks Like (KPIs)

• Efficient
  CAC
  and improving
  lead quality
  from paid social.
• Sustained
  organic traffic and rankings
  growth on priority topics/keywords.
• Increased
  conversion rates
  across landing pages and content journeys.
• Clear, actionable
  monthly reporting
  with insights and next steps; on‑time roadmap delivery.

How We Work

• Mission‑first, client‑first:
  We serve people with disability and their families—clarity and respect are non‑negotiable.
• High standards, kind teams:
  We value ownership, candour, and collaboration.
• Flexible & remote:
  Work from anywhere in the Philippines; core hours aligned to Sydney time.

Benefits

• Competitive salary (PHP 90,000–120,000/month).
• HMO coverage upon regularization.
• Remote‑first setup with WFH allowance and tools.
• Professional development budget and regular learning time.
• Purpose‑driven work with measurable community impact.

(Benefits may vary by location and will be confirmed during the hiring process.)

Our Hiring Process

1. Application:
   CV + a short note on a campaign you're proud of (goal, approach, outcome).
2. Attitude Questionaire
3. Intro chat (30 min):
   Role fit, what you're optimising for, and Q&A.
4. Practical exercise:
   A mini growth plan or audit snippet tailored to HFI/ClaimRight.
5. Panel interview:
   Deep‑dive on strategy, execution, and communication.
6. References & offer
   (done through our local hiring partner)