Brand Manager

4 days ago

Pulong Santa Cruz, Calabarzon, Philippines Sterling Pacific Ventures Corp. Full time ₱900,000 - ₱1,200,000 per year

The Brand Manager will be responsible for the end-to-end strategy, development, and performance of Marcelo's Ice Cream. Your mission is to build Marcelo's into a recognized and loved brand in the Philippines and establish a strong foundation for successful international expansion. You will develop and execute the go-to-market strategy, manage the P&L, lead a team, and drive growth across all channels.

DUTIES AND RESPONSIBILITIES:

  1. Brand Strategy & Positioning: Define and evolve the brand's vision, mission, target audience, and unique value proposition. Ensure all marketing and product efforts are on-brand.
  2. P&L Management: Own the brand's financial performance, including revenue, profitability, and marketing budgets. Make data-driven decisions to optimize spend and ROI.
  3. Go-to-Market (GTM) & Launch: Develop and execute comprehensive GTM strategies for new product launches and entry into new geographic markets (both domestic and international).
  4. Marketing Campaigns: Lead the creation and execution of integrated, multi-channel marketing campaigns (Digital, Social Media, PR, ATL/BTL) to build brand awareness and drive sales.
  5. Channel & Market Development: Identify, establish, and nurture relationships with key distribution channels (e.g., modern trade, convenience stores, specialty retailers, food service, e-commerce). Develop market-specific strategies for expansion.
  6. Consumer Insights & Market Research: Champion the voice of the consumer. Lead market research, competitive analysis, and consumer trend analysis to identify new opportunities and inform strategy.
  7. Cross-Functional Leadership: Work closely with Sales, R&D, Production (Toll Manufacturing Operations), and Supply Chain teams to ensure brand goals are met from concept to consumer.
  8. Team Leadership: Hire, develop, and mentor a high-performing marketing team to support the brand's ambitious growth objectives. 9. Budgeting: Develop and manage the annual marketing budget, ensuring efficient allocation of resources to achieve business objectives.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
  • Minimum of 8-10 years of brand management experience, preferably in FMCG, food, or beverage industries.
  • Proven experience in building and growing brands, including launching new products and entering new markets.
  • Demonstrable experience managing a P&L and a multi-million peso marketing budget.
  • Experience in both traditional and digital marketing strategies.
  • Experience working in an international or export-oriented business is highly desirable.

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