
Marketing Manager
1 day ago
Job DescriptionWe are looking for a results-driven Marketing Manager to lead our demand generation, automation, and email marketing efforts. This role is responsible for setting up, executing, monitoring, and optimizing paid ads, email, and cross-channel marketing campaigns across various social and digital platforms. The ideal candidate is skilled in HubSpot and experienced in marketing automation, lead nurturing, and performance tracking to drive high-quality leads and conversions.
Key Responsibilities:Marketing Automation & CRM (HubSpot Focused)Build, manage, and optimize marketing automation workflows in HubSpot. Implement lead scoring, segmentation, and nurturing sequences to improve conversion rates. Ensure accurate tracking and attribution of marketing efforts.
Create and optimize email marketing campaigns to engage prospects and drive conversions. Design automated email sequences for different stages of the funnel. Monitor open rates, click-through rates, and conversion rates to refine strategies.
Develop, launch, and optimize paid campaigns on LinkedIn, Meta (Facebook & Instagram), Google Ads, and other relevant platforms. Manage campaign budgets, A/B test ad creatives, and optimize for lead quality and cost efficiency. Track and analyze key metrics (CTR, CPC, CPL, ROAS) and provide actionable insights to improve performance.
Campaign Reporting & OptimizationContinuously analyze and refine paid campaign performance using data-driven insights. Provide regular reports with recommendations to improve ROI.Work cross-functionally with content, sales, and design teams to align messaging and strategy. What
We're Looking For:5 years of experience in paid marketing, demand generation, and digital marketing. Hands-on experience managing LinkedIn Ads, Meta Ads, Google Ads, and other PPC channels.
Proficiency in HubSpot (automation, workflows, reporting, and email marketing). Strong analytical skills and experience with Google Analytics, conversion tracking, and reporting tools. Ability to manage multiple campaigns, analyze performance, and optimize based on data.
Strong understanding of B2B lead generation and marketing funnels. RequirementsPlease refer to the detailed job description above. Additional skills: Strategic Planning, Data Analysis, Content Marketing, Social Media Management, Brand Development, Campaign Management, SEO Optimization, Market Research, Communication Skills, Budget Management.
Working LocationUnit 1406 The Centerpoint Condominium Julia Vargas Avenue, corner Garnet Road, Ortigas Center, Pasig City, Metro Manila, PHIf the position requires you to work overseas, please be vigilant and beware of fraud. If you encounter an employer who has the following actions during your job search, please report it immediately:withholds your ID,requires you to provide a guarantee or collects property.
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