Lead Generation Specialist

2 weeks ago

San Fernando, Central Luzon, Philippines Areion Diesel Full time ₱600,000 - ₱1,200,000 per year

Conduct daily prospect research using Sales Navigator filters (job titles, locations, industries, company size)

Send personalized connection requests to qualified prospects (target: 15-25 per day)

Create and maintain targeted prospect lists based on specific criteria provided by management

Monitor and respond to connection acceptances and initial messages

Track outreach metrics including connection rate, response rate, and engagement

Lead Research & List Building

Research and identify high-quality prospects matching our ideal customer profile

Build segmented prospect lists based on:

Job titles and seniority levels

Geographic locations

Industry verticals

Company size and growth indicators

Maintain organized spreadsheets/CRM records of all prospects and outreach activities

Provide weekly reports on list growth and prospect pipeline

Outreach Campaign Support

Craft personalized connection request messages (300 characters max)

Follow established messaging templates while customizing for each prospect

A/B test different messaging approaches and report on performance

Schedule and manage follow-up sequences

Flag high-priority prospects for direct sales team engagement

Administrative & Reporting

Maintain detailed tracking of all Sales Navigator activities

Update CRM with new leads and interaction notes

Provide daily/weekly activity reports to management

Recommend improvements to targeting criteria and messaging based on results

Keep prospect lists current and remove unqualified leads

Required Qualifications

Must-Have Skills

Proven experience with LinkedIn Sales Navigator (minimum 6 months)

Strong written English communication skills for personalized outreach

Proficiency with spreadsheets (Google Sheets or Excel) for list management

Experience with CRM systems (Salesforce, HubSpot, or similar)

High attention to detail and organizational skills

Self-motivated and able to work independently with minimal supervision

Preferred Skills

Previous experience in B2B lead generation or sales support

Understanding of sales prospecting best practices

Familiarity with LinkedIn's terms of service and acceptable use policies

Experience with data enrichment tools (ZoomInfo, Apollo, etc.)

Knowledge of sales outreach sequences and cadences

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